Marketing & Content Experience Lead

CGTX PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A vibrant hospitality group in Singapore is seeking a Marketing & Content Experience Lead to execute marketing campaigns and create engaging content. The ideal candidate excels in both campaign execution and content direction, possessing strong copywriting skills and familiarity with social media trends. This hybrid role offers a dynamic work environment, requiring hands-on involvement in events and content capture.

Qualifications

• Minimum 2 years of experience in marketing or content roles.
• Strong understanding of campaign planning and execution.
• Hands-on experience creating content, especially video.
• Excellent copywriting and organizational skills.
• Familiarity with content planning and CRM tools.

Responsibilities

• Lead the planning and execution of marketing campaigns.
• Develop and execute content calendars for social media.
• Capture and create engaging content for various platforms.
• Manage relationships with influencers and content creators.
• Track campaign performance and suggest improvements.

Skills

Campaign planning

Content creation

Copywriting

Social media management

Influencer management

Tools

Notion

Trello

Airtable

Mailchimp

Klaviyo

Job description

About the Role

COTU is looking for a strategic, energetic, and creative Marketing & Content Experience Lead to join our growing team. This hybrid role is responsible for executing marketing campaigns across our venues while actively planning and capturing content that connects with our audiences. You’ll be hands-on in the field—attending events, briefing creatives, capturing behind-the-scenes moments, and owning campaign performance.

This role requires someone who understands both content creation and campaign execution, is confident using a camera or mobile to shoot, and thrives in a fast-paced, hospitality-driven environment.

Responsibilities

Marketing Campaigns & Strategy

• Lead the planning, coordination, and execution of integrated marketing campaigns across venues
• Align marketing efforts with internal teams including events, partnerships, and sales
• Monitor and manage the master marketing calendar, ensuring deadlines are met
• Ensure brand consistency across all touchpoints, both online and offline

Social Media & Content Planning

• Develop, manage and execute content calendars in alignment with monthly campaigns and key events
• Brief design and content teams on required assets for campaigns and platforms
• Monitor social media trends and adjust content strategy to match audience preferences

Content Capture & Creation

• Capture short-form video and photography using mobile or camera for platforms like Instagram and TikTok
• Attend events, pop-ups, and internal shoots to document key moments and generate real-time content
• Collaborate with the designer and editor to ensure all captured content is edited and delivered for use

KOL & Influencer Management

• Identify, outreach to, and manage relationships with local influencers and content creators
• Coordinate campaign briefs, content timelines, and event attendance
• Track deliverables, ensure brand alignment, and measure performance of influencer collaborations

Copywriting & Communications

• Write clear and engaging copy for social media, newsletters, press releases, and campaign materials
• Work with CRM tools to segment audiences and personalize communications

Performance & Analysis

• Track and report on campaign performance using platform analytics
• Suggest optimizations based on content engagement, email open rates, and social reach

Requirements

• Minimum 2 years of experience in marketing or content roles, preferably in hospitality, lifestyle, events, or creative industries
• Strong understanding of campaign planning and execution across digital and offline channels
• Hands-on experience creating content with a mobile or camera (especially video)
• Excellent copywriting and organizational skills
• Familiarity with content planning tools (Notion, Trello, Airtable), social platforms, and CRM tools like Mailchimp or Klaviyo
• Confident working independently, but collaborative in approach