Marketing Communications Specialist | Singapore, SG

AIA Singapore Private Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading life insurance firm in Singapore is seeking a highly driven Marketer to develop innovative marketing strategies. You will manage integrated campaigns to enhance customer engagement and drive business objectives. The ideal candidate has over 5 years of experience in marketing, particularly within the Insurance or Financial sector, and is proficient in project management and creative problem-solving.

Qualifications

• Proven track record managing integrated marketing campaigns.
• Experience in Insurance or Financial Services preferred.
• Strong communication and analytical skills.

Responsibilities

• Conceptualise and execute integrated marketing campaigns.
• Monitor and review campaign effectiveness for optimization.
• Collaborate with stakeholders on customer propositions.

Skills

Integrated marketing communication

Project management

Creative problem-solving

Analytical skills

Customer engagement

Education

5+ years in integrated marketing

Job description

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

We are looking out for a highly driven, passionate and experienced Marketer to develop and drive innovative integrated marketing strategies and campaigns leveraging on consumer/ market insights to achieve business objectives.

Responsibilities

• Conceptualise, develop and execute end-to-end integrated marketing campaigns to achieve business objectives
• Develop, launch and optimise ROI-driven advertising campaigns across the digital landscape including search, social, display, mobile and other online marketing channels
• Work closely with internal stakeholders to develop the right customer propositions for products and ensure consistent delivery of messaging across all customers' communication touch points
• Monitor and review effectiveness of integrated marketing campaigns and any other marketing initiatives for optimised results
• Work closely with Campaign Managers to develop the right campaign proposition for different customer segments and ensure consistent delivery of messaging across all customers' touch points
• Lead and develop effective online and offline product/campaign marketing assets and ensure timely implementation of campaigns
• Conduct propositions/ideas/concepts testing with customers and distribution channels
• Proactively find opportunities within the marketplace and stay on top of industry and market trends to generate new ideas and ensure effectiveness of customer propositions
• Use data and insights to drive marketing decisions and refresh customer propositions to optimise results
• Ensure all marketing materials are compliant and applicable with regulatory requirements
• Manage the day-to-day operational activities associated with all marketing efforts, including project management, creative development, cross functional implementation, campaign analysis, tracking and reporting as necessary
• Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns

Educational/Minimum Job Requirements:

• At least 5 years' proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
• Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
• Obsess about customers, constantly listen, engage, and act for their benefit
• Ability to think big, work independently and have curiosity to discover ways to enable business outcomes
• Self-driven, good team player and proactive with excellent project management skills, strong relationship management and attention to details
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication and analytical skills
• Good understanding of the insurance or financial products
• Aptitude for aesthetics and content writing is a plus

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance g...

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