Marketing & Communications Specialist, Singapore

Bvlgari; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury goods company based in Singapore is seeking a Marketing & Communications Specialist to manage media strategies, execute events, and collaborate across teams. The ideal candidate has a bachelor's degree in marketing, 4-5 years of experience in the luxury sector, and is fluent in English. This role promises dynamic opportunities to engage consumers and enhance brand visibility.

Qualifications

• 4-5 years of experience in marketing or communications roles.
• Experience in a fashion or luxury brand environment.
• Strong interpersonal skills and fluency in English.

Responsibilities

• Support execution of marketing and communications strategies.
• Manage media agency and optimize media investments.
• Develop influencer strategies for social media.
• Plan and execute local and regional events.
• Collaborate with cross-functional teams for event success.

Skills

Marketing strategy

Public relations

Event management

Digital strategy

Negotiation skills

Team collaboration

Analytical skills

Communication

Education

Bachelor's degree in Marketing or related field

Tools

MS Excel

PowerPoint

Job description

Overview

Founded in 1884, Bulgari’s name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique.

Part of LVMH Group, Bulgari offers a multitude of positions and activities around the world. Endless possibilities and dynamic career opportunities are available for both experienced professionals and recent graduates. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

BVLGARI is looking for an energetic and highly driven Marketing & Communications Specialist, Singapore to join our dynamic team here in Singapore.

Job Purpose

You are responsible for supporting the end-to-end execution of integrated marketing and communications strategies across multiple channels. This includes leveraging your background in marketing, communications, event planning, and project management.

About the JOB

In this role your duties will include:

MEDIA STRATEGY & PLANNING:

• Manage Media Agency to ensure prompt and timely deliverables
• Strategize with Media Agency for efficient use of Media Investments to ensure maximum Brand Amplification in Singapore – Traditional Media, Digital & Social platforms
• Develop Performance Oriented Digital Strategy that drives relevant traffic online

PR & INFLUENCER STRATEGY:

• Manage & Maintain Good relationships with Press to ensure strong editorial coverage
• Develop consistent PR strategy that complements Media Plan
• Motivate & Manage PR Agency to deliver High Visibility
• Develop Clear Influencer Strategy (Media Trips / PR Seeding/ Gifting) for Singapore to maximize Brand buzz on Social platforms

EVENTS MANAGEMENT:

• Plan and execute local and regional events (in-store, out-of-store, trunk shows, media tie-ups)
• Collaborate with teams to drive consumer engagement and brand exposure
• Identify opportunities to expand the client base, new initiatives and partnerships to boost consumer engagement
• Monitor competitor activities and consolidate monthly reports
• Strategize & lead BTL agencies for innovative and unique events with timely event deliverables (set-up, tear-down, stock arrival, select venues and coordinate logistics).
• The role will be work closely with cross-functional and stakeholders to plan, develop and implement trade marketing programs.

About YOU

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor’s degree holder in Marketing or related field.
• Min. 4 - 5 years’ experience in related field/industry.
• Familiarity of fashion/luxury brand environment
• Agility in reacting to market changes and development
• A team player with positive energy and influence, excels at managing multiple stakeholders within tight timelines.
• Strong negotiation skills and attention to details
• High proficient in MS excel /PowerPoint
• Fluent in English with strong communication and interpersonal skills.

Bulgari is an equal opportunity employer. We celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs.