Marketing Communications Services Director

Monster Energy Singapore; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading energy drink company is seeking a Marketing Communications Services Director in Singapore to craft and drive regional marketing communications. This role demands a strategic leader to develop integrated media plans, create compelling content, and manage influencer programs while ensuring brand alignment across diverse Asian markets. Ideal candidates possess over 10 years of marketing communications experience and a solid background in regional leadership with a deep understanding of the local market dynamics. Join to turbocharge a powerful brand presence.

Qualifications

• 10+ years of experience in marketing communications.
• 3-5 years of experience in a regional leadership role.
• Proficient in applying marketing techniques over digital and non-digital channels.

Responsibilities

• Create integrated media plans for brand-building and performance marketing.
• Develop regional creative content reflecting brand identity.
• Design strategies for influencers and brand ambassadors.
• Implement tools for campaign planning and performance metrics.
• Localize global brand positioning and audience segmentation.
• Deliver training programs to enhance marketing capabilities.
• Collaborate with teams to ensure campaign alignment and compliance.

Skills

Marketing communications

Regional leadership

Creative development

Campaign management

Influencer engagement

CRM software proficiency

Education

Bachelor's Degree in Marketing, Communications, Media or related field

Tools

MS Office

Job description

About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A day in the life

As the Marketing Communications Services Director at Monster Energy, you'll be at the forefront of crafting and driving dynamic regional marketing communications across media, creative, influencer management, and marketing operations. Your mission is to turbocharge our brand's impact with powerful, locally resonant campaigns that not only amplify our iconic presence but also boost efficiency and deliver standout strategies across the vibrant and diverse landscapes of the Asian markets.

The impact you'll make

• Develop and execute regional media strategy: Create integrated media plans balancing brand-building and performance marketing across traditional and digital platforms. Ensure best practices in planning, buying, and ROI tracking to maximize campaign impact.
• Lead creative development and localization: Adapt global assets and produce regional creative content that reflects brand identity while ensuring cultural relevance. Establish scalable production models through agency partnerships and in-house capabilities.
• Build and manage influencer and ambassador programs: Design and implement regional strategies for influencers and brand ambassadors, including vetting, contracting, and performance tracking, to strengthen brand engagement and advocacy.
• Drive marketing operations and process excellence: Implement tools and workflows for campaign planning, budget management, and performance dashboards. Standardize briefs, timelines, and post-campaign reviews to improve efficiency.
• Shape portfolio strategy and brand differentiation: Localize global brand positioning and audience segmentation to develop differentiated go-to-market strategies across multiple brands.
• Capability building and knowledge sharing: Identify skill gaps and deliver training programs, playbooks, and forums to enhance media, creative, and influencer capabilities across markets.
• Stakeholder engagement and governance: Collaborate with country marketing leads, global teams, and agencies to ensure alignment, compliance, and governance of campaigns and brand standards.

Who you are

• Prefer a Bachelor\'s Degree in the field of ‐‐ Marketing, Communications, Media or related field of study.
• Additional Experience Desired: More than 10 years of experience in marketing communications.
• Additional Experience Desired: Between 3 - 5 years of experience in a regional leadership role.
• Computer Skills Desired: Proficient in MS Office and business software (e.g. Customer relationship management (CRM)). Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
• Additional Knowledge or Skills to be Successful in this role: Proven experience in building and scaling marketing teams or centers of excellence. Deep understanding of Asian market dynamics, consumer behavior, and media landscapes. Experience working with global brands and adapting strategies for local execution.