Marketing & Communications Manager

Furama Hotel Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel in Singapore is seeking a marketing manager to develop and execute innovative marketing and communications strategies. This role involves collaborating with various departments to create high-impact promotional programs, managing an annual budget, and providing PR leadership to enhance brand perception. The ideal candidate will also track the success of programs and develop creative initiatives to drive revenue growth and customer engagement.

Responsibilities

• Develop and execute innovative marketing and communications programs for awareness and perception.
• Provide leadership in Group Marketing Communications strategies.
• Collaborate with department heads to develop marketing programs.
• Track the success of marketing communications programs.
• Manage an annual Marketing and Communications budget.
• Develop corporate identity guidelines for branding.
• Provide PR leadership and strategies.
• Manage media expectations for consistent messaging.
• Ensure timely delivery of promotional programs.
• Create consistent positioning for products and services.
• Develop revenue-generating ideas through new product development.
• Manage post-sales communications with customers.

Job description

1.0 Basic Function

Responsible to develop and execute innovative marketing and communications programs that will increase awareness and positive perception of the Hotel, its restaurants and services.

2.0 Responsibility and Authority

1. Provide leadership in all Group Marketing Communications strategies and tactics for Furama RiverFront Singapore and Furama City Centre Singapore.
2. Work closely with Regional Director of Sales & Revenue, Food & Beverage Manager, Corporate Director of Sales and Revenue Management Directors to develop high impact advertising and marketing programs (online and print), sales and marketing materials, and direct marketing programs that generate hot sales leads and enquiries.
3. Develop and implement a process for tracking success of marketing communications programs including increased customer awareness, customers’ attitude towards the Furama branding and correlation of sales leads and conversions.
4. Develop and manage an annual Marketing and Communications budget – manage programs within that budget.
5. Develop corporate identity guidelines that form the standards for the overall corporate branding, marketing and communications.
6. Provide PR leadership, strategies and best practices to assure that effective external and internal communications are executed in all program initiatives.
7. Manage trade, regional and local media’s expectations in order to drive and deliver consistent corporate and PR messages.
8. Conceptualize and ensure timely delivery of successful promotional programs for new product line introductions, may it be F&B or room division related.
9. Create consistent positioning of Furama new and existing product lines and services through multiple communications channels.
10. Develop innovative revenue-generating ideas through new product development (dynamic packaging, pricing model for internet packages, BARG, etc) to drive demand, grow and expand businesses from new and existing customers/guests.
11. Develop a post-sales communications platform (plans, database and means) for customers’ dialogue and manage a one-on-one online relationship (online survey, e-newsletter, email alerts, email campaigns, eDirect Mailer, etc) so as to generate goodwill and secure future sales.