Marketing Communications Executive

RAFFLES; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

A luxury hotel chain in Singapore is seeking a Marketing Communications Executive to support public relations, advertising campaigns, and hotel event coordination. The ideal candidate will have at least 1 year of relevant experience and knowledge of Microsoft Office and Adobe tools. Excellent interpersonal and communication skills in English and Mandarin are essential. This role offers a comprehensive range of benefits including flexible work arrangements and opportunities for career growth.

Benefits

5-day Work Week

Duty meals provided

Colleagues’ discount at worldwide hotels

Flexible benefit options

Medical and wellness benefits

Comprehensive insurance coverage

Career development opportunities

Qualifications

• Minimum of 1 year of relevant experience in Marketing Communications / Public Relations.
• Fluency in English and Mandarin with written excellence in English.
• Basic knowledge of Adobe software and video editing.

Responsibilities

• Support public relation campaigns and maintain relations with media.
• Assist in advertising campaign development and creative content.
• Coordinate the development of hotel collaterals and photoshoots.
• Create social media content and manage digital communications.
• Support event management coordination and execution.
• Provide administrative support for the Marketing Communications department.

Skills

Interpersonal skills

Service orientation

Communication skills

Teamwork

Presentation skills

Multicultural awareness

Education

Diploma or above

Tools

Microsoft Office

Adobe Photoshop

Job description

Job Description

The Marketing Communications Executive supports the development of all hotel collaterals, including supporting hotel-related (Raffles Spa and Raffles Arcade) public relation programmes and advertising artwork. It also serves to provide coordination support for hotel events as well as facilitate administration matters for the Marketing Communications department.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

Supports Public Relation Campaigns

• Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
• Supports publicity outreach programme to support retail arcade, spa and selected Food and Beverage promotions as well as festive offers where required.
• Supports publicity plan for retail arcade, spa and selected Food and Beverage activations, including seasonal promotions, key launches and media engagement activities.
• Supports media hostings opportunities to drive continued awareness.

Supports Advertising Campaigns

• Supports media plan accordance with the hotel’s goals and objectives.
• Supports the development of creative artworks and text copy for assigned segments, ensuring adherence to brand guidelines.

Supports Collateral Development

• Works closely with Marketing Communications colleagues to develop collaterals to support hotel goals.
• Supports and coordinates photoshoots for hotel.

Supports Social Media Content Creation And Digital Communications

• Works closely with department colleagues to create the monthly social media calendars for overall hotel and Raffles Spa.
• Supports the creation of digital communications via electronic mailers to the hotel database and client contacts.
• Supports the Sales team in creation of collateral to support sales activities and Luxury Consortia updates.
• Online reputation management.

Supports Event Management Coordination And Execution

• Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions.

Provision Of Administrative Support

• Co-ordinates PR reporting for all media coverage received for hotel.
• Processes quotations and invoices for the department.
• Facilitates hotel sponsorships and gift voucher requisition.
• Provides general administrative support for the team.
• Performs any other duties and responsibilities that may be assigned.

Qualifications

Candidate Profile

Knowledge and Experience

• Minimum Diploma holder or above / equivalent.
• Minimum of 1 year of relevant experience in Marketing Communications / Public Relations. Experience in hospitality industry an advantage.
• Strong working knowledge of Microsoft Outlook and Microsoft Office.
• Basic working knowledge of Adobe software. Proficiency in Adobe Photoshop an advantage. Proficiency in simple video editing an advantage.
• Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages an advantage.

Competencies

• Good interpersonal skills with ability to communicate with all levels of employees.
• Service oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and able to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and has good initiative under dynamic environment.
• Self-motivated and energetic.
• High integrity and able to keep confidentiality.
• Sense of urgency.
• Ability to set priorities for assigned projects.

Additional Information

Benefits of Joining Raffles Hotel Singapore

• 5-day Work Week.
• Duty Meals are provided.
• Colleagues’ Discount and / or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental / Optical / Vacation Expenses / Children’s Education.
• Medical and Wellness Benefit.
• Comprehensive Insurance Coverage.
• Local / Overseas Career Development & Growth Opportunities.
• Holistic Learning and Development Opportunities.