Marketing & Communications Executive

Accor Hotels; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A luxury hotel group in Singapore seeks a Digital Marketing Manager to enhance its digital presence and streamline marketing initiatives. Responsibilities include managing social media, producing promotional content, and collaborating with agencies. Ideal candidates will possess a degree in marketing and have experience in luxury environments. Excellent communication skills and attention to detail are a must.

Qualifications

• Experience in digital marketing or public relations in a luxury environment.
• Strong conceptual thinking and creativity.
• Excellent command of written and spoken English.

Responsibilities

• Manage hotel digital marketing channels and content.
• Oversee the production of promotional materials.
• Conduct market research and competitor analysis.

Skills

Digital marketing

Social media marketing

Communication skills

Organisational skills

Attention to detail

Education

Bachelor’s degree in marketing or communications

Job description

Company Description

We are in the luxury hotel business in central Singapore; offering business and leisure travelers contemporary rooms and suites filled with opulent amenities and elegant furnishings, alongside first‑rate facilities, exquisite French and local cuisines in our all‑day dining restaurant, bar and a huge convention space with meeting rooms and 2 ballrooms to cater to corporate, meeting guests as well as leisure function events including weddings & dinner & dances. We represent the renowned French living and Sofitel hospitality in Singapore.

Job Description

We are looking for a Digital Marketing Manager to spearhead our hotel’s digital presence and marketing initiatives.

• Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e‑marketing calendar for promotional purposes.
• Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
• Liaise with various agencies on the production of collaterals, advertising and online materials.
• Manage all paid media expenditure from creative to production to appearance and post‑campaign assessment.
• In charge of all areas of design activities from conceptualisation to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
• Coordinate hotel advertisements, barter deals and sponsorships.
• Organise and oversee the hotel’s photoshoots and filming requests.
• Monitor media mentions and maintaining a library of hotel clippings.
• Conduct media site inspection and hotel tours.
• Researching and analysing competitors and competitor activity, identifying new opportunities.
• Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
• Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
• Manage and develop the hotels’ online reputation including microsite, brand website, third party content and online partnership platforms.
• Manage the hotels’ media databases and communicate regularly regarding promotions and events.
• Assist with the creation and implementation of all hotel and F&B promotional plans.

Qualifications

• Bachelor’s degree or equivalent in marketing, mass communication, communications, public relations.
• Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5‑star luxury environment advantageous.
• Projects professional image at all times through personal presentation and interpersonal skills.
• Initiates contact and establishes rapport easily.
• Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
• Has the ability and willingness to undertake further development.
• Exceptional people and communication skills.
• High level of attention to detail.
• Good organisational and time management skills.
• Excellent command of written and spoken English.