Marketing & Communications (Executive)

KILLINEY 88 PTE. LTD.; Singapore; On-site; SGD 30,000 - 42,000; Full time

Job summary

A creative lifestyle hotel in Singapore seeks a Marketing & Communications Executive to support digital marketing, manage social media, and coordinate events. The role requires 1–3 years of experience in similar fields and a diploma in Marketing or Communications. Join us to be part of a global brand redefining hospitality in a fun, dynamic environment.

Benefits

Fun, creative work environment

Exposure to multi-channel marketing

Opportunities for growth within global networks

Qualifications

• 1–3 years’ experience in digital marketing, hospitality, or lifestyle brands.
• Strong familiarity with social media platforms (Instagram, TikTok, Xiaohongshu).
• Organised, proactive, and eager to learn.

Responsibilities

• Assist in managing the marketing budget tracker and performance reports.
• Support planning and execution of digital campaigns to drive awareness.
• Liaise with agencies to coordinate creative materials and campaign assets.

Skills

Digital marketing

Social media management

Event planning

Excellent written communication

Creative mindset

Education

Diploma or Degree in Marketing or Communications

Tools

Canva

CapCut

Job description

About the Role:

Join the vibrant pre-opening team at Mama Shelter Singapore Orchard, a creative lifestyle hotel under the Ennismore/Accor family.

As a Marketing & Communications Executive, you will support the Assistant Manager in bringing the brand to life — helping to build awareness, manage social media, coordinate events, and keep the conversation around Mama Shelter energetic and engaging.

Key Responsibilities:

Digital & Marketing Operations

• Assist in managing the marketing budget tracker, campaign calendars, and performance reports to support ROI tracking.
• Support the planning and execution of digital campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to drive brand awareness and direct bookings.
• Update and maintain brand and third-party listings, ensuring visuals, promotions, and content remain accurate.
• Develop and schedule social media posts according to the content calendar, ensuring brand voice and tone consistency.
• Liaise with agencies and internal teams to coordinate creative materials and campaign assets.
• Assist in content creation — photography, captions, short‑form videos, and on‑site activations.
• Maintain and organise the marketing drive, including image/video libraries, templates, and press assets.
• Work closely with Rooms, F&B, and Events teams to execute marketing initiatives that drive awareness and traffic.
• Support hotel activations, launch events, and collaborations that enhance brand visibility.
• Ensure all digital and offline materials meet brand guidelines and quality standards.

Public Relations, Events & Guest Engagement

• Support the Assistant Manager in handling media requests, influencer outreach, and press coordination.
• Help plan and execute PR events, influencer collaborations, and media activations, ensuring smooth coordination with relevant departments.
• Assist in managing KOL partnerships, including tracking deliverables, content approvals, and post‑event reports.
• Coordinate hosting arrangements for media, influencers, and VIP guests, ensuring memorable branded experiences.
• Support day‑to‑day guest engagement activities that reinforce the brand’s playful and inclusive spirit.
• Participate in brainstorming and execution of creative campaigns and on‑property events.
• Maintain updated databases for media, KOLs, brand partners, and suppliers.
• Assist in maintaining the hotel’s Crisis Communication & Reputation Management SOP, including review response templates and escalation procedures.

Requirements:

• Diploma or Degree in Marketing, Communications, or related field.
• 1–3 years’ experience in digital marketing, hospitality, or lifestyle brands.
• Strong familiarity with social media platforms (Instagram, TikTok, Xiaohongshu).
• Excellent written communication and coordination skills.
• Creative mindset with basic design sense (Canva, CapCut, or equivalent tools preferred).
• Organised, proactive, and eager to learn.
• Passion for hospitality, storytelling, and engaging communities.

Why Join Us:

• Be part of a global lifestyle brand redefining hospitality.
• Work in a fun, creative, and people‑first environment.
• Gain exposure to multi‑channel marketing and brand building across digital, PR, and events.
• Opportunities for growth within Ennismore and Accor global networks.