Marketing & Communications Executive

GRAND SEIKO ASIA-PACIFIC PRIVATE LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A luxury watch brand in Singapore seeks a Marketing & Communications Executive to support regional marketing strategies. The ideal candidate will coordinate campaigns across multiple digital platforms, enhance brand awareness, and manage advertising calendars. Preferred qualifications include a diploma in business, 2 years of experience in luxury brands, and proficiency in digital marketing tools, along with bilingual capabilities in English and Mandarin.

Qualifications

• At least 2 years of experience in a luxury brand; high-end fashion, beauty and/or watch industry will be a plus.
• Possess knowledge of integrated (digital and traditional) marketing campaigns.
• Proficient in English and Mandarin.
• Strong aesthetic flair and capability to adapt and work in a dynamic environment.

Responsibilities

• Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns.
• Conceptualize, plan and execute strategy and content for the Brand's SNS channels.
• Develop and execute strategy and content for GS9 Club platforms in collaboration with vendors.
• Collaborate with retail partners on their advertising/communication campaigns.

Skills

Social Media

Marketing Communications

Digital Marketing

Project Management

Strategy

MS Office

Writing

Illustrator

Photoshop

Team Player

Facebook

LinkedIn

Brand Awareness

Education

Minimum Diploma in Business and/or Digital Marketing

Tools

MS Office

Adobe Programs

Job description

Roles & Responsibilities

Marketing & Communications Executive

The Marketing & Communications Executive will support the Regional Marketing & Communications Manager in coordinating and executing 360-degree marketing strategies for the region. We are seeking a proactive and detail-orientated candidate with a strong desire for continuous learning, to play a vital role in driving brand growth in the Asia Pacific region.

Responsibilities

• Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns in line with HQ’s directives, brand guidelines and objectives: support and oversee all digital platforms that are used as engagement touchpoints such as Brand websites in the region, the Brand’s E-Commerce platform and Brand’s SNS channels
• Conceptualize, plan and execute the strategy and content for the Brand’s SNS channels, including LinkedIn, Facebook and Instagram to build brand awareness
• Develop and execute the strategy and content for the GS9 Club platforms in the region, in collaboration with the appointed vendors
• Work closely with various partners on digital marketing campaigns (e.g. programmatic advertising) and monitor the effectiveness to optimise for future efforts
• Support in the execution of performance campaigns to drive and support the E-Commerce and O2O commerce
• Collaborate with retail partners on their advertising / communication campaigns, promotional events
• Plan, coordinate and collaborate with all internal and external stakeholders, including Sales and Retail team, vendors, caterers, and contractors for all activations to drive sales and footfall to the boutique
• Responsible for regular update of advertising print calendar, monthly Marketing Activities Report for submission to HQ, along with Media monitoring and updating of PR Reports
• Monitor industry trends and developments, customer behaviour, competitors’ campaigns and best practices, to identify growth opportunities, improvements to strategies and relevancy to our target audience
• Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e. submission of invoices for payment processing)
• Any other ad-hoc duties assigned to support the overall marketing team and business needs

Requirements

• Minimum Diploma in Business and / or Digital Marketing
• At least 2 years of experience in a luxury brand; high-end fashion, beauty and / or watch industry will be a plus
• Possess knowledge of integrated (digital and traditional) marketing campaigns
• Strong aesthetic flair, proficient but not limited to in SNS platforms, MS Office, Meta, Google Business and Adobe Programs (e.g. Photoshop, Illustrator)
• Proficient in English and Mandarin
• Project management and multi-tasking capabilities to adapt and work in a dynamic environment
• Innovative, detail-oriented and resourceful team player with an ability to adapt and problem solve

Tell employers what skills you have

• Social Media
• Marketing Communications
• Marketing
• Strategy
• MS Office
• Compliance
• Project Management
• Digital Marketing
• Writing
• Illustrator
• Photoshop
• Team Player
• Facebook
• LinkedIn
• Brand Awareness