Marketing Communication Manager (AWS/ Orchard)

ROYAL PLAZA; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A premier hospitality establishment in Singapore is seeking a Mar Comm Manager to lead the overall marketing and communications strategy. This role involves executing integrated campaigns, driving direct business, and enhancing brand visibility. The ideal candidate will have extensive experience in marketing and digital strategy within the hospitality sector, and will thrive in developing innovative solutions to boost brand presence.

Qualifications

• 8-10 years of experience in marketing, communications, and digital strategy.
• Understanding of hotel and F&B operations.
• Success in leading digital performance and brand campaigns.

Responsibilities

• Lead and implement the Annual Business and Marketing Plan.
• Oversee branding and digital transformation projects.
• Drive direct business by optimizing marketing campaigns.
• Build and maintain strategic partnerships.
• Plan multi-channel marketing and PR initiatives.
• Guide the development of an integrated e-commerce platform.
• Ensure consistent brand messaging across all touchpoints.
• Manage media relations and crisis communication.
• Provide marketing leadership to the team.

Skills

Strategic thinking

Leadership

Stakeholder management

Project management

Digital strategy

Brand development

Interpersonal skills

Tools

SEO

CRM

Social media

Content strategy

Job description

Mar Comm Manager

Job Summary:

Lead the hotel’s overall marketing and communications strategy across Rooms and F&B to strengthen brand visibility, drive direct business, and enhance in-house marketing capabilities. Partner closely with Revenue and F&B teams to deliver integrated campaigns and digital initiatives that support the hotel’s commercial goals.

Areas of Focus:

Develop and execute a 360° marketing and communications plan that spans branding, digital, public relations, partnerships, and e-commerce. Build internal marketing capability, strengthen the hotel’s direct business channels, and position Royal Plaza as a leading independent hotel in Singapore.

Strategic Responsibilities / Duties:

• Lead the development and implementation of the Annual Business and Marketing Plan across Rooms, F&B, and e-commerce.
• Oversee branding and digital transformation projects to build in-house marketing competency.
• Drive direct business by optimising hotel and F&B campaigns beyond OTA reliance.
• Build and maintain strategic partnerships to expand brand reach and revenue potential.
• Plan and execute multi-channel marketing and PR initiatives to achieve targeted ROI and KPI outcomes.
• Guide development of an integrated e-commerce platform to grow direct revenue and customer engagement.
• Oversee online and offline customer journeys and ensure consistent brand messaging across all touchpoints.
• Manage media relations, publicity, and crisis communication.
• Provide marketing leadership and guidance to the Senior Marketing Executive and agency partners.
• Report campaign performance, ROI, and key insights to the Commercial Director.

Key Skills and Requirements:

• Minimum 8–10 years of progressive experience in marketing, communications, and digital strategy, preferably within hospitality (Rooms and F&B exposure essential).
• Strong understanding of both hotel and F&B operations, with a proven ability to integrate marketing efforts across departments.
• Demonstrated success in leading digital performance and brand campaigns (SEO, SEM, metasearch, CRM, social media, and content strategy).
• Strategic thinker with analytical and data-driven decision-making skills.
• Experienced in partnerships or ecosystems such as Triptease, D-Edge, and Sojern will be an advantage.
• Strong leadership, stakeholder management, and project management abilities.
• Excellent interpersonal and communication skills with a flair for storytelling and brand development.
• Resourceful, agile, and adaptable to evolving market dynamics.

Who Should Apply:

This role is ideal for a senior marketing professional currently leading digital and brand functions within hospitality or travel-tech ecosystems.
Candidates who have guided independent hotels or boutique hospitality brands—especially those who have successfully driven direct revenue growth through digital strategy—will be well suited.