Marketing Communication Executive

GMP Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading educational recruitment firm in Singapore is seeking a skilled marketing professional to lead digital marketing strategies for MSc programs. Responsibilities include managing SEO/SEM campaigns, producing engaging content, and analyzing campaign performance to maximize ROI. The ideal candidate will have a Bachelor's degree in Marketing or Communications, along with 3-5 years of digital marketing experience. Competitive salary up to $5000 offered.

Qualifications

• 3-5 years of experience in digital marketing with multi-channel strategies.
• Strong analytical skills with ability to interpret data.
• Experience with managing digital platforms like RED and WeChat is a bonus.

Responsibilities

• Lead digital marketing planning and execution for MSc programs.
• Manage SEO/SEM, email marketing, social media campaigns.
• Monitor and optimize digital marketing strategies based on data.
• Produce engaging content to attract target audiences.
• Plan and execute corporate events that reflect brand identity.

Skills

Digital marketing

SEO

SEM

Content creation

Data analysis

Marketing automation

CRM tools

Education

Bachelor's degree in Marketing or Communications

Tools

Google AdWords

Google Analytics

HubSpot

Salesforce

Job description

Job Description:

Marketing & Communications Responsibilities:

• Lead digital marketing planning and execution to increase brand awareness, generate leads, and drive conversions for MSc programs in key markets like China and India.
• Manage SEO/SEM, email marketing, social media, and display advertising campaigns.
• Optimize digital marketing strategies across platforms like Google and Facebook based on competitor analysis.
• Coordinate email campaigns with recruitment and faculty teams for a cohesive approach.
• Create compelling ad content and multimedia to promote master’s, bachelor’s, and executive education programs.
• Implement effective SEO and SEM strategies to boost search visibility.
• Oversee multi-channel digital marketing campaigns and ensure quality standards.
• Provide data-driven insights to enhance campaign effectiveness and meet deadlines.

Budget and Conversion Management:

• Manage digital advertising budgets for efficient allocation.
• Analyze campaign metrics to maximize ROI and improve website performance for higher conversion rates.

Content Marketing:

• Produce engaging content like student interviews and scientific articles to attract target audiences.
• Develop publications such as bi-annual newsletters to share research and stories effectively.
• Create marketing materials like brochures and newsletters for recruitment and events.

Events Management:

• Plan and execute corporate events ensuring they reflect brand identity and meet objectives.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, focusing on multi-channel strategies including SEO, SEM, social media, and digital platforms.
• Proficient in marketing automation.
• Strong skills in analyzing and reporting on campaigns and channels, especially using Facebook and Google Analytics.
• Analytical thinker with a knack for interpreting data and visitor trends.
• Google AdWords and Analytics certification preferred.
• Experience with CRM tools like HubSpot or Salesforce is a bonus.
• Knowledge of managing Chinese digital platforms such as RED and WeChat is advantageous.

Additional Information:

• Working days: Monday to Friday
• Salary up to $5000
• Located in Kent Ridge

We regret that only shortlisted candidates will be notified.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | Remus Gan | Registration No: R21102972