Marketing & Business Development Manager / Ref: JY

Business Edge Personnel Services; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a motivated Marketing & Business Development Manager to drive marketing strategies and oversee retail operations. The ideal candidate should have substantial experience in marketing and retail management, proficiency in Google Ads, and excellent leadership skills. This full-time position offers a competitive salary and opportunities for growth in a dynamic environment.

Qualifications

• Minimum 3–5 years of experience in marketing, branding, or retail management.
• Strong understanding of retail operations, store management, and customer engagement strategies.
• Excellent communication, leadership, and organizational skills.

Responsibilities

• Plan, execute, and monitor marketing campaigns across digital and traditional platforms.
• Oversee visual merchandising standards and in‑store marketing execution.
• Identify and establish strategic partnerships and collaborations.

Skills

Marketing campaign planning

Google Ads management

Social media advertising

Retail operations

Leadership

Customer engagement strategies

Education

Diploma or Degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Social media platforms

Job description

• Salary Range: SGD 4,000 – 6,000 (13-month + Performance Bonus)
• Work Schedule: Monday – Thursday, 10:00 AM – 7:00 PM | Friday, 10:00 AM – 6:00 PM
• Location: Near MacPherson MRT

About the Role

We are seeking a motivated and hands‑on Marketing & Business Development Manager to oversee our marketing initiatives, retail operations, and partnership development efforts. This role requires a strategic thinker with strong execution skills who can drive brand growth, enhance customer experience, and identify new business opportunities.

Key Responsibilities

Marketing Management (50%)

• Plan, execute, and monitor marketing campaigns across digital and traditional platforms to strengthen brand visibility and customer engagement.
• Manage Google Ads, social media advertising, and KOL/influencer collaborations effectively.
• Supervise marketing staff and interns, providing guidance and ensuring timely delivery of marketing goals.
• Collaborate with internal teams to develop creative assets, campaign materials, and content calendars.
• Track marketing performance metrics and optimize campaigns for ROI.

Retail Management (20%)

• Oversee visual merchandising (VM) standards and in‑store marketing execution.
• Manage retail staff scheduling (rostering) and ensure smooth daily operations.
• Coordinate mall advertising and promotional activities to increase footfall and brand awareness.
• Continuously evaluate and identify potential new store locations and retail opportunities.
• Implement initiatives to enhance client experience and improve overall retail performance.

Business Development (10%)

• Identify and establish strategic partnerships and collaborations to drive business growth.
• Explore new business opportunities to expand market reach and brand presence.
• Support relationship‑building activities with external stakeholders and partners.

Requirements

• Diploma or Degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of experience in marketing, branding, or retail management.
• Hands‑on experience with Google Ads, social media platforms, and influencer/KOL marketing.
• Strong understanding of retail operations, store management, and customer engagement strategies.
• Excellent communication, leadership, and organizational skills.
• Proactive, resourceful, and willing to work in a dynamic, fast‑paced environment.
• Open to candidates who are eager to learn and grow within the role.

Interested candidates, please WhatsApp me at 8884 8212 for more details or to apply.

Yee Jie Ling Jaslin (R1440114)

Business Edge Personnel Services Pte Ltd (96C4864)