Marketing & Business Development Manager

VT RECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing and retail company in Singapore is seeking an experienced professional to execute marketing strategies and enhance business development. Responsibilities include supervising a team, managing digital advertising campaigns, and overseeing retail operations. A background in retail and proficiency in tools like Google Ads are highly preferred. Candidates must be willing to travel between Singapore and Malaysia as needed.

Qualifications

• Minimum 2 years of experience in branding, marketing, or business development.
• Experience in retail is highly preferred.
• Ability to manage and develop teams effectively.

Responsibilities

• Execute and manage digital advertising campaigns.
• Supervise and mentor the marketing team.
• Identify and negotiate strategic partnerships.

Skills

Digital advertising management

Google Ads proficiency

Social media advertising

KOL management

Strong business communication

Job description

Core Responsibilities

The role is a dynamic blend of marketing, business development, and retail management, requiring a hands‑on approach.

Marketing Management

• Execute and manage digital advertising campaigns, including Google Ads and social media advertising.
• Develop and implement Key Opinion Leader (KOL) strategies.

Internal Marketing Team & Store Management

• Supervise and mentor the internal marketing team.
• Oversee store Visual Merchandising (VM) standards to enhance brand image.
• Manage mall advertising and promotional activities.
• Optimize retail staff rostering for operational efficiency.
• Enhance overall client experience across all retail touchpoints.
• Identify and evaluate potential locations for new store expansion.

Business Development

• Identify, negotiate, and establish new strategic partnerships to expand business reach.

Requirements

• Minimum 2 years of relevant professional experience in branding, marketing, business development, or a related field.
• Demonstrated proficiency in Google Ads, social media advertising, and KOL management.
• Proven experience in the retail industry is highly preferred.
• Strong business communication skills.
• Ability to be pragmatic, hands‑on, and willing to learn and perform tasks across management and execution levels.

Candidates who are willing to travel between Singapore and Malaysia for work commitments are welcome to apply.