Marketing (Assistant) Manager (Singapore & Malaysia)

Venchi; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading chocolate and gelato brand in Singapore is seeking an experienced Marketing Manager to spearhead marketing efforts across Singapore and Malaysia. This role involves developing marketing campaigns, overseeing brand growth, and enhancing customer engagement. Ideal candidates will have at least 5 years of integrated marketing experience and a strong understanding of the FMCG sector. Join us to spread the joy of indulgent flavors around the world!

Benefits

Attractive remuneration package

Excellent career prospects

Qualifications

• Minimum 5 years of experience in integrated marketing.
• Proven experience managing campaigns across SEA markets.
• Strong insight into content marketing and social media trends.

Responsibilities

• Develop and implement integrated marketing toolkits.
• Drive planning and execution of local marketing campaigns.
• Manage and monitor marketing budget.
• Create marketing assets including photography and videos.
• Lead content strategy and manage social media channels.

Skills

Brand Marketing

Trade Marketing

Digital Marketing

CRM

E-commerce

Project Management

Cross-team Coordination

Creative Storytelling

Social Media Trends

Education

Bachelor’s degree in Marketing, Communications, Advertising

Job description

About Us

Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet. The company focuses on enhancing life quality, social connections, and environmental respect through its products. Supported by over 1,600 employees, Venchi operates more than 180 stores in over 70 countries, with headquarters in Milan, a factory in Cuneo and 4 regional offices in Hong Kong, Shanghai, New York, and Beijing. Join us at Venchi and be part of a story that celebrates moments of cheerfulness with indulgent products crafted for your well-being.

Your Mission

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in Singapore & Malaysia. The ideal candidate will have a strong background in Brand Marketing, Trade Marketing, and Digital marketing, experience from CRM and E-commerce would be a plus. This role requires a strategic thinker with a proven track record of driving brand growth, enhancing customer engagement, and optimizing marketing campaigns across multiple channels.

Key Responsibilities

• Develop and implement integrated marketing toolkits, campaign frameworks, cross-market brand building initiatives to build brand awareness and strengthen market presence
• Drive the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations
• Manage and support regional projects in Singapore and Malaysia market such as new product development, in-store activations, media strategy and consumer insights
• Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness
• Manage and monitor marketing budget, ensuring efficient resource allocation
• Leverage customer data to create personalized marketing campaigns and improve customer segmentation.
• Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders
• Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials
• Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints. Maintain information on owned and external channels, ensuring up-to-date content, and deploy website enhancements as needed
• Lead content strategy and manage social media channels, including content ideation, creation and tracking, develop and manage advertising plans and creative development across digital platforms
• Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions
• Ensure familiarity and compliance with brand guidelines, company processes and policies

The Ideal Candidate

• Bachelor’s degree or above in Marketing, Communications, Advertising, or related fields
• Minimum 5 years of experience in integrated marketing, retail marketing or trade marketing; experience in FMCG industries would be ideal
• Proven experience managing marketing campaigns across SEA markets (Singapore and Malaysia preferred).
• Business savvy mind‑set, solid project management, cross‑team coordination, and problem‑solving skills
• Strong insight into content marketing, social media trends, and creative storytelling
• Fluency in English is required; proficiency in Mandarin or Malay is a plus
• Candidates with less experience may consider as Assistant Marketing Manager

What We Offer

We offer an attractive remuneration package and excellent career prospects to the right candidate. Please apply to submit your full resume with present and expected salaries.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!

We look forward to hearing from you!