Marketing Assistant

FISCHER BELL PRIVATE LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a Marketing Executive to define objectives, conduct market research, and execute campaigns. The ideal candidate is bilingual, with strong marketing skills and experience in digital marketing. You will collaborate with team members to enhance brand presence using comprehensive strategies and analytical insights. Join us to grow in a supportive environment with a focus on career development.

Benefits

Annual bonus

Career Progression

Training and support provided

Qualifications

• Bilingual; high proficiency in written and spoken English.
• Experience in marketing and/or safety industry is a plus.
• Ability to communicate and contribute effectively in teams.

Responsibilities

• Define marketing campaign objectives and target audience.
• Conduct market research to identify trends and opportunities.
• Develop and implement comprehensive marketing strategies.
• Create engaging marketing content with designers.
• Monitor campaign performance and adjust as needed.

Skills

Branding

Pricing

Digital Marketing

Social Media Management

Problem-Solving

Tools

MS Excel

Canva

Tableau

Job description

Pay

Pay: $2,200.00 - $3,000.00 per month

Job Highlights

• Annual bonus
• Career Progression
• 5 Days work week (Monday - Friday, 8:30PM - 5:30PM)
• Training and support provided

Responsibilities

Objective and Target Audience Definition

• Identify the marketing campaign’s specific objectives
• Define the target Audience for the campaign

Market Research

• Research industry trends, competitors, and market conditions
• Identify potential opportunities and threats in the market

Campaign Strategy

• Develop a comprehensive marketing strategy
• Create a budget and timeline for the campaign

Content Creation

• Work together with the Graphic designer to develop a creative and engaging marketing content

Campaign Execution

• Launch and implement the marketing campaign
• Monitor its performance and make real-time adjustments and needed

Data Analysis

• Collect and analyse data to measure the campaign’s effectiveness
• Generate reports and insights from campaign metrics

Report and Presentation

• Prepare a detailed report on the campaign’s performance
• Create a presentation to communicate findings and recommendations

Website Audit and Analysis

• Prepare a detailed report on the campaign’s performance
• Create a presentation to communicate findings and recommendations

Content Optimisation

• Review and improve website content, including product description and posts
• Ensure content is engaging, informative, and SEO-friendly

E-Store Enhancement

• Evaluate the e-store’s functionality, including product listings, shopping cart, and checkout process
• Implement improvements to enhance the user’s shopping experience

SEO Strategy

• Develop and implement an SEO strategy to improve search engine rankings
• Optimise product pages and content for relevant keywords

Digital Marketing Integration

• Integrate digital marketing efforts, including email marketing, social media, and pay-per-click advertising with the website
• Ensure a cohesive online presence

Data Analytics and Reporting

• Set up data tracking and reporting tools to monitor website performance
• Generate regular reports on key performance indicators

User Training

• Train website administrators and content creators on best practices for maintaining an optimised website

Requirements

Marketing Skills

• Branding (Resonance, Association etc)
• Pricing (Skimming, Segmentation, EDLP etc)
• Strategies (IMC, Media, Trends etc)
• Promotions
• Digital Marketing
• Email Marketing

Social Media

• Manage and produce reports on our social media accounts
• Able to produce unique content ideas
• Opportunity to create corporate videos

Design

• Canva
• MS PowerPoint/Google Slides

Data Analytics

• MS Excel
• MS PowerPoint
• Tableau/Power BI

Website

• UI and UX Design
• Track Inventory
• Manage Listings
• Lead Generation

Market Alignment

• B2B & B2C
• Saturated Market
• Exposure to the safety and PPE industry
• Opportunity to attend various tradeshows

Soft Skills

• Problem-Solving
• Ability to work independently and collectively
• Outspoken; being able to communicate and contribute to the teams
• Excel in dynamic work settings (Shift gears in fast paced and being proactive in the team)

Good To Have Assets

Design

• Adobe Express
• Illustrator

Website

• GA4

Video Creation

• Past works of videos
• Video editing
• Basics of photography

Marketing Metrics (Understanding of Measuring Success)

• Virality
• Conversion Rate
• Engagement Rate
• CTR
• CPC
• CPA
• Quality Score

Language

• Bilingual
• High proficiency in written and spoken English

Field Experience

• Past work experience related to marketing and/or safety industry