Marketing and Events Specialist (Banking, Central)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a dynamic individual to join their Brand and Partnerships team. The role involves executing impactful marketing campaigns, managing strategic partnerships, and enhancing brand presence. The ideal candidate will have strong organizational skills and experience in marketing functions. The contract is for 12 months with a monthly salary of up to $7000. This position offers a unique opportunity to drive business outcomes and collaborate with stakeholders across various channels.

Qualifications

• Dynamic and creative individual with strong organizational skills.
• Experience in managing marketing campaigns and partnerships.
• Ability to leverage data insights for marketing decisions.

Responsibilities

• Lead and execute marketing campaigns from planning to delivery.
• Monitor and analyze KPIs to optimize campaign performance.
• Assist in driving partnership discussions and execution.
• Drive collaboration across internal and external stakeholders.
• Manage event planning and execution for brand engagement.

Skills

Campaign strategy and execution

Data-driven insights

Stakeholder management

Budget management

Events planning

Job description

We are seeking a dynamic, creative and highly organised individual to join our Brand and Partnerships team. This role offers a unique opportunity to drive marketing and business outcomes for. You will be instrumental in executing impactful campaigns, fostering strategic partnerships, and enhancing our brand presence across various channels.

Contract: 12 month
Location: Central
Salary up to $7000

Key Responsibilities

1. Campaign Strategy and Execution:
   • Lead the end-to-end execution of marketing campaigns, from planning and project management to timely delivery and performance tracking.
   • Effective management of external creative and media agencies to ensure timely execution of initiatives.
   • Collaborate with media agencies and internal business analytics teams to demonstrate campaign attribution and measurable impact on business objectives.
   • Ensure consistent application of brand identity across all marketing materials to strengthen brand recognition.
2. Campaign and Results Tracking:
   • Leverage data-driven insights and experimentation to optimise campaign performance, inform decision-making, and understand consumer behaviour.
   • Define, track, and analyse key business and marketing KPIs to glean actionable insights, formulate hypotheses, and continuously improve future campaigns.
3. Support in Driving Strategic Partnerships:
   • Assist and support in driving partnership discussions, coordination, campaign and tactical execution, integration of products/services into the partnership.
   • Stakeholder management that includes managing and running of the weekly cadence, budget tracking and supporting key business review sessions.
4. Stakeholder Management:
   • Drive cross-functional collaboration and alignment with internal and external stakeholders, fostering relationships and ensuring cohesive execution.
   • Work closely with product teams and other relevant departments to improve user experience and optimise marketing campaign effectiveness, as well as ensure alignment on business outcomes of marketing campaigns.
5. Operational Support:
   • Track redemptions, manage merchandise inventory, and ensure payment data accuracy.
6. Budget Management:
   • Manage spend and budget projections and ensure timely cost submissions.
7. Events Planning and Execution:
   • Plan and execute engaging brand and partnership-related events and customer activations to drive brand awareness and engagement.
8. Customer Feedback:
   • Monitor and analyse customer feedback through surveys to identify areas for improvement and inform future strategies.

PERSOL Singapore Pte Ltd • UEN No. 200007268E • EA License No. 01C4394 •EA Registration No. R21103542 (Ling Kai Jin)

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