Marketing and Communications Strategist

BENEL SINGAPORE PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an experienced Marketing Manager to develop and execute integrated marketing strategies. The ideal candidate will have 3–5 years of experience and a strong understanding of branding and audience engagement. Responsibilities include planning multi-channel campaigns and managing corporate communications.

Qualifications

• 3–5 years of experience in marketing, communications, brand management, or related roles.
• Proven track record in developing and executing marketing campaigns and communication strategies.
• Strong understanding of branding, messaging, and audience engagement.

Responsibilities

• Develop and implement integrated marketing and communications strategies.
• Plan and execute multi-channel campaigns across digital, social, PR, and offline platforms.
• Monitor campaign performance and provide data-driven recommendations.

Skills

Digital marketing

Campaign execution

Brand management

Content development

Project management

Education

Bachelor’s degree in Marketing, Communications, Design, or related field

Tools

Google Analytics

Meta Business Suite

Job description

Overview

Job Description

Responsibilities

• Develop and implement integrated marketing and communications strategies to support business goals.
• Plan and execute multi-channel campaigns across digital, social, PR, and offline platforms.
• Create and manage brand messaging, ensuring consistency across all communications.
• Lead content development for website, social media, newsletters, and marketing materials.
• Manage corporate communications, including press releases, media relations, and public statements.
• Conduct market research to identify audience insights, trends, and competitive positioning.
• Oversee digital marketing efforts, including SEO/SEM, social media, analytics, and email marketing.
• Monitor campaign performance and provide data-driven recommendations for improvement.
• Support internal communications and stakeholder engagement initiatives.
• Coordinate with cross-functional teams (sales, product, operations) on marketing needs.
• Manage marketing budget, timelines, and external vendors or agencies.
• Prepare regular marketing reports and dashboards for management review.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 3–5 years of experience in marketing, communications, brand management, or related roles
• Proven track record in developing and executing marketing campaigns and communication strategies.
• Experience managing digital platforms (social media, SEO/SEM, website CMS, email marketing).
• Experience with analytics tools (e.g., Google Analytics, Meta Business Suite, email marketing dashboards).
• Strong understanding of branding, messaging, and audience engagement.
• Good project management and time-management skills.