Marketing and Branding Manager

EIGEN ENERGY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A renewable energy systems integrator in Singapore is seeking a Marketing Manager to develop meaningful content and marketing campaigns that enhance user engagement and brand performance. The role involves overseeing branding and advertising efforts, managing the marketing budget, and collaborating with various departments. Candidates should have a diploma in Marketing, experience with digital marketing tools, and a passion for effective corporate communication.

Qualifications

• Proficiency in website analytics tools.
• Experience with Google Adwords campaigns.
• Strong aesthetic sense and passion for corporate communications.

Responsibilities

• Increase brand awareness and develop strategies for customer retention.
• Coordinate marketing strategies across departments.
• Oversee branding, advertising, and promotional campaigns.

Skills

Knowledge of website analytics tools

Apt in social media engagement and marketing

Experience in identifying target audience

Setting up and optimising Google Adwords campaigns

Education

Diploma in Marketing or relevant field

Job description

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.