Marketing Analytics Data Analyst: Growth & Campaigns

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A major retail group in Singapore is looking for a Marketing Analyst who will apply data analytics to design and execute customer engagement campaigns, analyze campaign effectiveness, and drive targeted marketing strategies. Ideal candidates should have 3 to 5 years of experience in database marketing or customer data analytics and be skilled in tools like Google Cloud Platform and Python. This is an opportunity to work in a high-performance team that impacts the business significantly.

Benefits

Working in a leading retailer

High-performance team environment

Opportunity to impact business initiatives

Qualifications

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics.
• Hands-on experience of optimization engines for targeting marketing offers.
• Experience working with large datasets.

Responsibilities

• Identify customer segments and understand their buying behavior.
• Drive targeted campaigns to increase revenue per segment.
• Maximise returns on targeted campaigns through testing offers.

Skills

Database marketing

Customer data analytics

Data visualization

Problem-solving

Interpersonal skills

Tools

Google Cloud Platform

Big Query

Looker Studio

Tableau

Python

Job description

A major retail group in Singapore is looking for a Marketing Analyst who will apply data analytics to design and execute customer engagement campaigns, analyze campaign effectiveness, and drive targeted marketing strategies. Ideal candidates should have 3 to 5 years of experience in database marketing or customer data analytics and be skilled in tools like Google Cloud Platform and Python. This is an opportunity to work in a high-performance team that impacts the business significantly.