Marcomms Strategy Lead: Hospitality Brand

Mandai Resorts Pte. Ltd.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading hospitality company in Singapore is looking for an experienced Assistant Director of Marketing Communications to develop and execute marketing strategies for the Mandai Rainforest Resort. The ideal candidate will have 7 to 10 years of experience in a similar role, with a strong background in digital marketing and brand positioning. Responsibilities include formulating strategies, enhancing social media presence, and analyzing digital marketing performance. This is an excellent opportunity to contribute to a well-established brand's growth.

Qualifications

• 7 to 10 years of experience in a similar role, preferably in hospitality.
• Proven track record in marketing campaign development.
• In-depth understanding of digital marketing.

Responsibilities

• Formulate strategies to position the brand and strengthen awareness.
• Develop initiatives for social media and online channels.
• Measure performance of digital marketing channels.
• Collaborate with departments for brand strengthening.
• Coordinate co-promotion programs with hotel partners.

Skills

Digital marketing strategies

Data analysis

Brand positioning

Social media management

Education

Bachelor’s Degree in Marketing or Business Administration

Job description

A leading hospitality company in Singapore is looking for an experienced Assistant Director of Marketing Communications to develop and execute marketing strategies for the Mandai Rainforest Resort. The ideal candidate will have 7 to 10 years of experience in a similar role, with a strong background in digital marketing and brand positioning. Responsibilities include formulating strategies, enhancing social media presence, and analyzing digital marketing performance. This is an excellent opportunity to contribute to a well-established brand's growth.