Manager/Senior Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A media organization in Singapore is seeking a candidate to enhance digital media initiatives and optimize ad performance. The role involves providing insights, performing gap analyses, and developing frameworks for digital optimization. Ideal candidates will have a solid understanding of digital media and campaign execution capabilities, contributing to the overall business growth.

Qualifications

• Solid understanding of digital media.
• Impressive cross-channel knowledge.
• Hands-on experience with strategic planning and campaign execution.

Responsibilities

• Provide insights on the publisher/media industry.
• Perform gap analysis for digital campaign optimisation.
• Co-develop frameworks for digital optimization.
• Monitor and analyze ad performance.

Job description

Business Function

The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Perform gap analysis and provide guidance on digital campaign optimisation.
• Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
• Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
• Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
• Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important part in all ad transformation activities, contributing to the business growth.