Manager, Resident/Patient Outreach & Engagement (MARKETING), Regional Health System Office(8696)

NATIONAL UNIVERSITY HEALTH SYSTEM PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A public health institution in Singapore seeks an experienced Marketing Manager to lead email engagement campaigns and promote community health programmes. The ideal candidate has 8-10 years of marketing experience, particularly in email marketing within healthcare. This role emphasizes strong stakeholder management and data-driven performance optimization to enhance resident engagement.

Qualifications

• Minimum 8 to 10 years of marketing experience, including supervisory roles.
• Proven experience developing data-driven email campaigns.
• Strong understanding of CRM and email platforms.

Responsibilities

• Lead planning and execution of email campaigns to enhance resident engagement.
• Develop publicity strategies for community health programmes.
• Monitor campaign performance and provide insights for optimization.

Skills

Email marketing

Stakeholder management

Data analysis

Campaign management

Education

Bachelor degree in marketing or related discipline

Tools

CRM platforms

Email marketing tools

Job description

Job Responsibilities

Resident Engagement via Email Campaigns

• Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
• Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post‑campaign performance analysis
• Develop high‑quality content adhering to brand guidelines and campaign objectives
• Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
• Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols

Marketing & Publicity of Community Health Programmes

• Develop publicity strategies and implement data‑driven marketing campaigns to drive awareness and sign‑ups to regional health initiatives and programmes
• Support cross‑functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
• Oversee development of marketing assets, messaging and promotional materials

Performance Tracking & Optimisation

• Monitor campaign performance and engagement metrics to provide actionable insights
• Optimise campaign performance based on data insights and stakeholder feedback
• Manage campaign budgets efficiently to meet targets

Other Related Duties

Undertake any other projects/assignments as assigned

Job Requirements

• Bachelor degree in marketing, business administration or related discipline
• Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
• Proven experience in developing and executing data‑driven email campaigns
• Strong understanding of CRM and email platforms is a must
• Operationally strong and process‑driven with a focus on execution
• Familiarity with best practices in consent and data management
• Excellent stakeholder management skills with the ability to drive cross‑team collaborations
• Experience in healthcare communications would be advantageous
• Able to work effectively under tight timelines