Manager (Marketing & Events Programme) (Ref 26192)

JOBLINE RESOURCES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Singapore is seeking an experienced Marketing Manager to drive execution of the NGL programme. The ideal candidate will have a degree in Business or Marketing, with a minimum of 5 years of relevant experience. Responsibilities include developing marketing strategies, spearheading social media campaigns, and managing admissions processes. Strong analytical and project management skills are essential, along with creativity and proficiency in tools like HubSpot and Microsoft Excel. This role may require weekend work for outreach events.

Qualifications

• Minimum of 5 years relevant experience.
• Strong content marketing skills such as long and short-form content creation.
• Able to work after-office hours/weekends when required.

Responsibilities

• Formulate and drive execution of the marketing plan for the NGL programme.
• Spearhead social media marketing for the NGL programmes.
• Plan and execute admissions processes for applicants.

Skills

Creative thinking

Analytical skills

Digital marketing knowledge

Content marketing skills

Project management

Education

Degree in any field, Business or Marketing preferred

Tools

HubSpot

SendGrid

Microsoft Excel

Job description

Responsibilities

• Formulation & drive execution of the marketing plan for the NGL programme
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
• Plan and execute admissions processes for applicants to the NGL programme

Requirements

• Degree in any field; Business or Marketing preferred.
• Minimum of 5 years relevant experience
• Possess a creative and innovative mind for the development of engaging and targeted campaigns
• An analytical thinker who could interpret campaign data to drive decisions
• Keen knowledge of various digital marketing platforms and performance tracking
• Keen knowledge of marketing automation tools such as HubSpot and SendGrid
• Strong content marketing skills such as long and short-form content creation, copywriting
• Strong project management skills with the ability to coordinate and manage multiple projects concurrently
• Proficient in Microsoft excel and visualisation of dataset
• Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
• Enjoy meeting and connecting with new people

Licence no: 12C6060