Manager, Marketing Communications (Loyalty Marketing)

Straits Retail Property Management Services Pte Ltd (Property Manager of Singapore Malls under Parag; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading property management company in Singapore is seeking an experienced Loyalty Programme Manager to oversee a full-scale rewards programme. The successful candidate will drive membership acquisition, develop retention strategies, and manage integrated marketing initiatives. Strong communication and stakeholder management skills are essential, along with a degree in Marketing and 3 to 5 years of relevant experience. This is an exciting opportunity for someone who thrives in fast-paced environments and possesses a data-driven mindset.

Qualifications

• 3 to 5 years of relevant experience in managing full-scale loyalty programmes.
• Track record of securing and managing affiliate partnerships.
• Strong communication skills.

Responsibilities

• Manage the full-scale rewards programme including membership acquisition.
• Develop and execute marketing campaigns across functions.
• Monitor market trends and offer insights.

Skills

Marketing

Stakeholder management

Data analysis

Integrated marketing

Education

Degree in Marketing or equivalent

Job description

We are looking for a suitable candidate to manage the full-scale rewards programme(s) which includes membership acquisition, engagement and retention, app enhancements and maintenance, partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme(s) with a focus on driving acquisition, retention and spend conversion at the mall(s)

• Develop acquisition and retention strategies, and member engagement programmes to provide members with a thoughtful, engaging and seamless experience

• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing

• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database

• Manage and monitor 360 feedback from members and stakeholders alike

• Collaborate with various teams and stakeholders to execute efforts and maximise effectiveness

• Coordinate with loyalty platform vendors on feature enhancements, maintenance, and campaign setup

• Build statistical models and derive insights from structured data to translate into best practices

• Maintain documentation of programme rules, processes, and member terms to ensure clarity and consistency

• Prepare and present monthly business reviews and dashboards summarising performance, insights, and recommendations

• Monitor market trends and offer proactive insights using tools available to stay ahead and relevant

• Manage the full loyalty budget, ensuring compliance with processes and return on investments

• Manage and oversee operational aspects pertaining to the loyalty programme(s)

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team

• Has a track record of securing and managing an affiliate partnership network

• Possesses detailed knowledge of integrated marketing disciplines

• Articulated and with strong communication skills to liaise with stakeholders across different levels

• Possesses a getting-things-done drive on top of a can-do attitude

• Able to work independently and under pressure in a fast-paced environment

• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies

• Preferably possesses past experience in data analysis and deep learning