Marketing Manager

Mount Faber Leisure Group Pte Ltd; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leisure and tourism company in Singapore seeks a Marketing Manager to enhance brand awareness and drive visitor engagement. The role includes developing and executing integrated marketing strategies, leading a marketing team, and managing agency partnerships. Candidates must have over 10 years of marketing experience, preferably in tourism, and possess strong leadership and analytical skills. The position offers opportunities for growth in a vibrant, dynamic environment.

Qualifications

• Minimum 10 years of marketing experience, preferably in tourism.
• 2-3 years of experience leading a marketing team.
• Strong creative eye and excellent copywriting skills.

Responsibilities

• Drive marketing and brand awareness for MFLG offerings.
• Define and execute an integrated marketing strategy.
• Lead content strategy across owned and paid channels.
• Serve as guardian for corporate and product brands.
• Mentor and develop team members for growth.

Skills

Marketing strategy development

Team leadership

Data analytics

Digital marketing

Brand management

Agency management

Education

Bachelor's degree in Business, Marketing, or related field

Job description

We are looking for a Marketing Manager to drive the marketing and brand awareness for all MFLG offerings as a unique suite of leisure offerings for locals and overseas travelers, with the goal of increasing visitorship and achieving revenue targets.

Marketing Strategy and Execution

• Partner with the Head of Marketing Comms & Retail to define and execute an integrated marketing and communications strategy aligned with corporate objectives and revenue targets.
• Own the annual marketing calendar across attractions and F&B outlets. Plan and deliver thematic and tactical campaigns tied to commercial outcomes.
• Control the Advertising and Promotion budget. Track spend against forecasts. Optimise ROI through disciplined allocation.
• Lead content strategy and execution across owned and paid channels. Ensure brand consistency, message clarity, and audience relevance.
• Present marketing performance, insights, and recommendations to senior management and the Board with confidence and precision.

Data Analytics and AI

• Harness cutting-edge marketing analytics tools to track campaign ROI, optimise performance, and drive data-informed decision-making.
• Implement sophisticated audience segmentation strategies to create hyper-targeted, high-converting marketing campaigns.
• Leverage cutting-edge AI technologies to revolutionise content creation, enhancing both quality and efficiency while crafting compelling narratives that deeply resonate with our diverse target audiences.

Digital Marketing

• Design and implement a cutting-edge digital marketing strategy to drive online sales growth and enhance web presence.
• Lead social media strategy, leveraging content marketing and engagement initiatives to grow fan base and boost meaningful interactions.
• Develop and optimise "always-on" Search Engine Marketing campaigns to increase conversions and brand awareness.
• Create and execute a strategic email marketing calendar, delivering high-value promotional updates to drive customer engagement and sales.

Brand Management

• Serve as the principal guardian for Mount Faber Leisure Group's corporate and product brands, ensuring cohesive brand representation across all touchpoints.
• Craft and evolve compelling brand narratives that resonate deeply with target audiences and differentiate Mount Faber Leisure Group in the market.
• Develop and execute strategies to amplify brand awareness in key regional markets.
• Oversee the creation and evolution of comprehensive brand guidelines, including logos, uniforms, and key visuals.
• Ensure all place‑making initiatives align seamlessly with brand identity, overseeing design aspects to maintain brand integrity.
• Identify and cultivate synergistic partnerships to elevate Mount Faber Leisure Group's brand positioning and reach.

Leadership

• Inspire and guide a high‑performing team of marketing professionals, fostering a culture of innovation and excellence.
• Ensure the delivery of high‑quality work across all marketing initiatives, consistently meeting or exceeding targets within budget constraints.
• Mentor and develop team members, identifying growth opportunities and facilitating career advancement to maximise individual and collective potential.

Agency Management

• Manage all agency partners including media agency to deliver campaigns on time and within budget and tracking results.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• At least 10 years' of experience across the full marketing spectrum, preferably in tourism or related industries.
• 2-3 years of experience leading a team.
• Passion for the tourism industry and in nurturing marketing talent.
• Excellent attention to details, with excellent organisational and analytical skills.
• Strong interpersonal skills and proven ability to influence key stakeholders and manage multiple projects simultaneously.
• A strong creative eye and excellent copywriting skills.
• Demonstrated success in developing marketing plans and campaigns.