Manager (Integrated Marketing)

National Gallery Singapore; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading cultural institution in Singapore is seeking a Manager of Integrated Marketing to shape and execute impactful marketing strategies for exhibitions and festivals. This role requires a minimum of 6 years of marketing experience, with a strong focus on data-driven insights and multi-channel engagement. Excellent project management and stakeholder communication are essential for success in this role.

Qualifications

• Minimally 6 years of relevant experience in Marketing.
• Proven success in audience segmentation and data-driven marketing.
• Experience managing owned marketing channels.

Responsibilities

• Develop and drive marketing strategies for exhibitions and festivals.
• Oversee the planning and optimisation of paid media campaigns.
• Manage and allocate budgets strategically to maximise impact.

Skills

Marketing strategy development

Data-driven insights

Audience segmentation

Digital marketing

Campaign management

Project management

Stakeholder management

Education

Bachelor's degree in marketing, Business, or Communications

Job description

The Manager, Integrated Marketing (Exhibitions and Festivals Marketing) plays a key role in shaping and executing high-impact marketing strategies to drive visitation, engagement, and ticket sales for the Gallery's exhibitions and festivals. This role requires a strong strategic mindset, leveraging data-driven insights to define target audiences, craft compelling marketing campaigns, and optimise multi-channel engagement.

Responsibilities

• Develop and drive high-impact marketing strategies for exhibitions and festivals that enhance brand positioning, maximise visitation, and increase ticket sales across local and international.
• Work closely with internal teams to co-create the exhibition or festival's title, identity, and key messaging, acting as a brand guardian to ensure a compelling and consistent narrative across all touchpoints.
• Define and execute data-driven audience engagement strategies, leveraging insights to identify high-potential segments and craft compelling, personalised marketing campaigns across multiple platforms.
• Oversee the planning, execution, and optimisation of paid media campaigns, ensuring maximum return on investment through innovative digital, social, and traditional media strategies.
• Own and enhance the Gallery's marketing ecosystem, optimising website, social media, email marketing, environmental branding, and onsite touchpoints to build audience engagement and loyalty.
• Cultivate strategic alliances and cross-promotional opportunities with cultural institutions, tourism bodies, and commercial brands to amplify campaign reach and deepen audience.
• Manage and allocate budgets strategically, balancing investment across channels to maximise impact while maintaining cost efficiency.
• Define clear KPIs to measure campaign effectiveness, track performance rigorously, and apply data-driven recommendations to refine marketing strategies.
• Conduct market research to identify trends, audience preferences, and competitive landscapes for more effective decision-making.
• Collaborate with internal teams, external agencies, and partners to align marketing efforts and maximize.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related.
• Minimally 6 years of relevant experience in Marketing, with a strong track record in developing and executing integrated campaigns, preferably in arts, culture, tourism, or lifestyle.
• Proven success in audience segmentation and data-driven marketing, with the ability to translate insights into impactful marketing strategies.
• Proven expertise in digital marketing and paid media, with hands‑on experience in managing campaigns across social, search, programmatic, out‑of‑home, and traditional advertising.
• Experience in managing owned marketing channels, such as websites, social media, email marketing, and environmental branding, with a focus on audience engagement.
• Demonstrated ability to build and manage strategic partnerships, leveraging collaborations to extend campaign reach and impact.
• Strong analytical skills, with experience in tracking and optimising marketing performance through key metrics and KPIs.
• Excellent project management and organisational skills, with the ability to lead multiple campaigns simultaneously while meeting deadlines and budgets.
• Strong stakeholder management and communication skills, with experience collaborating across departments, agencies, and external partners.