Manager, External Communications, Asia

WSP in Asia; Singapore; Presencial; SGD 100.000 - 140.000; Jornada completa

Descripción de la vacante

WSP in Asia is seeking an experienced External Communications Manager to strengthen its profile and reputation across Asia. You will lead regional media relations, develop thought leadership, and activate integrated campaigns to maximise visibility across markets.

As part of the Global Marketing & Communications team, you will support regional deployment of global initiatives, liaise with senior leaders and technical experts, and tailor messaging for English- and Chinese-speaking audiences.

Formación

• Degree in Communications, PR, Journalism, Marketing, Business or related discipline.
• Minimum 8 years' experience in external/corporate communications, PR, media relations or integrated communications in regional contexts.
• Strong writing, editing and storytelling capabilities.
• Excellent written and spoken English and Chinese; Chinese variants are a plus.

Responsabilidades

• Develop and deliver external communications plans aligned with regional priorities.
• Build relationships with business, trade and industry media for local and regional coverage.
• Develop compelling stories around projects, people, technical expertise and impact.
• Support thought leadership, leadership profiling and media enquiries.
• Create, edit and adapt high-quality English- and Chinese-language content for different markets.

Conocimientos

Media relations

Storytelling

Writing & editing

Bilingual English/Chinese

Stakeholder management

Educación

Degree in Communications/PR/JOURNALISM/Marketing

Descripción del empleo

About The Role

We are looking for an experienced External Communications Manager to strengthen our profile and reputation across Asia

About The Role

We are looking for an experienced External Communications Manager to strengthen our profile and reputation across Asia
As the external communications business partner, you will work with senior leaders, technical experts and MarCom colleagues to turn our business priorities, projects, people and expertise into compelling external stories. You will lead regional media relations, develop thought leadership and market communications, activate integrated social campaigns, and maximise visibility through industry recognition and awards.
As part of the Global Marketing & Communications team, you will also support regional deployment of global initiatives.

Key Responsibilities

• Develop and deliver external communications plans aligned with regional priorities and local market needs.
• Build relationships with key business, trade and industry media to identify opportunities for both local coverage and regional exposure across priority markets.
• Develop compelling stories around projects, people, technical expertise, innovation and impact.
• Support thought leadership, leadership profiling, media enquiries, spokesperson preparation and reputation management.
• Create, edit and adapt high-quality English- and Chinese-language content, tailoring stories and messaging to different market contexts and audiences.
• Localise and activate regional and global campaigns across Asia
• Integrate PR, social media, thought leadership, project storytelling and other channels to maximise external visibility.
• Monitor campaign and communications performance and translate insights into practical recommendations.
• Identify and coordinate priority local and regional awards and maximise communications opportunities from industry recognition.
• Monitor relevant media, industry and market developments and provide communications advice to stakeholders.

Requirements & Qualifications

• Degree in Communications, PR, Journalism, Marketing, Business or a related discipline.
• Minimum8 years' relevant experience in external/corporate communications, PR, media relations or integrated communications, ideally within a regional or multi-market environment.
• Strong media relations, writing, editing and storytelling capabilities.
• Excellent written and spoken English and Chinese; proficiency in both Traditional and Simplified Chinese is an advantage as you will be requires liaising with Chinese client and employees
• Good understanding of the media and business environment in Hong Kong, Singapore and Taiwan, with experience working across Asian markets; familiarity with media landscape and social media platform is an advantage.
• Experience in thought leadership, executive profiling, corporate social media and integrated campaign activation.
• Ability to interpret communications performance and turn insights into recommendations.
• Strong stakeholder-management skills and confidence working with senior leaders and technical experts.
• Sound editorial judgement, cultural awareness and understanding of reputation and communications risk.
• Proactive, collaborative and well organised, with the ability to manage priorities across multiple markets.
• Experience in professional services, engineering, infrastructure, the built environment or another complex B2B sector is an advantage.