Manager, Brand Communications

KrisShop; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

KrisShop seeks a Manager, Brand Communications to lead integrated brand communications across channels and markets. You will manage two direct reports, translate brand strategy into compelling messaging, and drive social media, KOL programs, and in-market activations in alignment with business goals.

You will collaborate with internal teams and external partners to build brand awareness, engagement and relevance, while upholding brand tone and delivering measurable results.

Qualifications

• 7+ years of relevant experience in brand marketing, communications, social media, KOL/influencer marketing or related fields.
• Strong copywriting and storytelling skills.
• Strong analytical and problem-solving skills.
• Experience evaluating marketing activities against business and commercial objectives.
• Proven experience managing and developing team members.
• Strong project and stakeholder management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute integrated brand communications plans aligned to business and marketing objectives.
• Translate brand strategy into clear messaging across consumer touchpoints.
• Serve as a key copywriter and brand storyteller, developing campaign messaging, headlines, social copy, marketing content and other consumer-facing communications.
• Lead social media strategy, content planning and channel management across relevant platforms.
• Develop content strategies and pillars that build engagement and grow the brand's social community.
• Oversee development of social content and KOL briefs, content, deliverables and budgets.
• Identify, manage and build relationships with relevant KOLs and creators.
• Analyse social and KOL performance and translate data into actionable recommendations.
• Establish benchmarks and optimise content, platforms and KOL strategies based on performance.
• Work with internal stakeholders to identify and execute market collaborations and communications opportunities.
• Lead and manage events and partnerships; analyse performance and ROI where applicable.
• Support PR and corporate communications requirements.

Skills

Brand communications

Copywriting

Analytics

Stakeholder management

People leadership

Social media strategy

KOL management

Job description

The Manager, Brand Communications will lead the development and execution of integrated brand communications across key channels and markets, with Social Media, KOL management and in-market activation as core areas of responsibility.

The role will manage a team of 2 direct reports and work closely with internal stakeholders, agencies and external partners to build brand awareness, engagement and relevance, while supporting key business objectives.

The role requires a balance of strategic thinking, strong copywriting and content skills, analytics, stakeholder management and people leadership.

Job Description

Brand Marketing, Communications & Copywriting

• Develop and execute integrated brand communications plans aligned to business and marketing objectives.
• Translate brand strategy into clear, compelling messaging and communications across consumer touchpoints.
• Serve as a key copywriter and brand storyteller, developing campaign messaging, headlines, social copy, marketing content and other consumer-facing communications.
• Ensure communications are engaging, accurate, consistent and aligned with brand tone of voice.
• Work closely with internal stakeholders, external agencies and/or partners to develop impactful campaigns.

Social Media & KOL

• Lead social media strategy, content planning and channel management across relevant platforms.
• Develop content strategies and pillars that build engagement and grow the brand's social community.
• Oversee development of relevant, engaging and on-brand social content.
• Develop and execute KOL/influencer strategies aligned to brand and business objectives.
• Identify, manage and build relationships with relevant KOLs and creators.
• Oversee KOL briefs, content, deliverables, budgets and campaign performance.
• Analyse social and KOL performance, including follower growth, reach, engagement, content performance and audience insights, and translate data into actionable recommendations.
• Establish benchmarks and continuously optimise content, platforms and KOL strategies based on performance.

In-Market Activations, Events & Partnerships

• Work closely with internal stakeholders to identify and execute relevant market collaborations and communications opportunities.
• Support market-specific initiatives while ensuring alignment with overall brand strategy and guidelines.
• Manage Australia (AU) as one of the key markets, working with local stakeholders to develop relevant marketing and communications initiatives.
• Lead and manage events to achieve business objectives.
• Develop and manage strategic partnerships that support brand and business objectives.
• Analyse performance of market activations and partnerships, including reach, engagement, traffic, leads/conversions or other relevant business metrics, and assess ROI where applicable.

Public Relations & Corporate Communications

• Work with internal stakeholders and relevant partners on selected Public Relations opportunities, launches and updates.
• Support corporate communications requirements, including quarterly and annual reports.
• Ensure communications are accurate, consistent and aligned with brand guidelines and corporate messaging.

Team & Stakeholder Management

• Lead, coach and develop a team of 2 direct reports, setting clear priorities, expectations and accountability.
• Manage internal stakeholders, agencies and external partners across multiple workstreams.
• Drive a culture of ownership, accountability, analytical thinking, quality and urgency.

Preferred Experience

• Prior marketing experience in Australia (AU), with a good understanding of the local consumer, media, social and marketing landscape.
• Experience in travel, aviation, retail, lifestyle or consumer brands is an advantage.

Job Requirements

• 7+ years of relevant experience in brand marketing, communications, social media, KOL/influencer marketing or related fields.
• Strong experience in social media and KOL/influencer management, with a demonstrated understanding of how to build and engage digital communities.
• Strong copywriting and storytelling skills, with the ability to develop compelling consumer-facing communications.
• Strong analytical and problem-solving skills.
• Experience evaluating marketing activities against business and commercial objectives, rather than purely communications metrics.
• Proven experience managing and developing team members.
• Strong project and stakeholder management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills and strong attention to detail.
• High standards of ownership, accountability and quality, with a strong sense of urgency.
• Comfortable working in a fast-paced, multi-market environment.