[LTA-CC] ASSISTANT MANAGER, DIGITAL & SOCIAL MEDIA

Public Service Division; Singapore; On-site; SGD 52,000 - 86,000; Full time

Job summary

Public Service Division seeks an Assistant Manager, Digital & Social Media to connect with over a million followers across social platforms. The role aims to inform, engage and inspire the public about transport policies, updates and initiatives in a clear, relatable way.

You will create multimedia content, collaborate with stakeholders and manage campaigns, driving impact within budget and timelines while monitoring online sentiment and adapting strategies as needed.

Qualifications

• Degree in Mass Communications, Digital/Social Media/Marketing, or related field.
• 3+ years of experience in a related field preferred.
• Strong written and verbal communication skills.
• Good understanding of social media platforms and emerging trends.
• Creative thinker with a flair for storytelling.
• Experience in digital content creation and campaign management.

Responsibilities

• Conceptualise, develop and execute digital communications plans to educate, entertain and connect with online audiences.
• Create multimedia content including infographics, GIFs, videos and livestreams.
• Collaborate with stakeholders, vendors and content publishers to amplify messages.
• Plan and manage digital campaigns, optimizing performance within budget and time constraints.
• Analyse campaign metrics, recommend adaptive strategies and prepare reports to management.
• Monitor online sentiments and craft appropriate responses to address issues and enhance engagement.

Skills

Digital media

Social media

Storytelling

Content creation

Education

Mass Communications

Job description

[What the role is]

Assistant Manager, Digital & Social Media

[What you will be working on]

We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.

Key responsibilities

• Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience – from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
• Create multimedia content including infographics, GIFs, videos and livestreams
• Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages
• Plan and manage digital campaigns, optimising performance within budget and time constraints
• Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
• Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement

[What we are looking for]

• Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
• At least 3 years of experience in a related field preferred.
• Strong written and verbal communication skills
• Good understanding of social media platforms and emerging trends
• Creative thinker with a flair for storytelling
• Experience in digital content creation, campaign management
• Familiarity with digital and social media ad buy planning and execution
• Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment

As part of the shortlisting process for the role, you may be required to complete a medical declaration and / or undergo further assessment.