Local Digital Marketing Lead — Singapore Social & Paid Media

POP MART SOUTH ASIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading brand in lifestyle products seeks an experienced marketing professional in Singapore. The role involves developing data-driven digital marketing strategies, managing social media channels, and ensuring strong community engagement. Candidates should have a bachelor’s degree in marketing or related fields, plus over five years of relevant experience in marketing and communications. Strong analytical skills, excellent communication abilities, and familiarity with social media platforms are essential. This position offers the opportunity to work in a fast-paced environment, focusing on both strategic planning and execution.

Qualifications

• 5+ years of experience in marketing, PR, or communications, preferably in retail.
• Proven ability to manage marketing budgets effectively.
• Highly skilled in social media platforms and trends.

Responsibilities

• Develop and execute local digital marketing strategies.
• Manage social media content and engagement.
• Plan and implement digital marketing campaigns.
• Collaborate with influencers for content creation.

Skills

Cross-cultural communication skills

Analytical skills

Social media management

Campaign planning

Education

Bachelor's degree in Marketing, Communication, or related field

Job description

A leading brand in lifestyle products seeks an experienced marketing professional in Singapore. The role involves developing data-driven digital marketing strategies, managing social media channels, and ensuring strong community engagement. Candidates should have a bachelor’s degree in marketing or related fields, plus over five years of relevant experience in marketing and communications. Strong analytical skills, excellent communication abilities, and familiarity with social media platforms are essential. This position offers the opportunity to work in a fast-paced environment, focusing on both strategic planning and execution.