Live Commerce Producer & On-Camera Host

DEAR LYLA PTE. LTD.

Singapore

On-site

SGD 28,000 - 45,000

Full time

14 days+

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Job summary

DEAR LYLA PTE. LTD. is seeking bubbly and independent individuals to join our live shopping team in Singapore.

The role focuses on monitoring live streams across Shopee Live, TikTok Live, and Instagram Live, answering viewer questions, and ensuring smooth on-camera delivery. You will coordinate with hosts and the operations team, plan rundown scripts, manage product sequencing, and assist with showroom duties and order packing during peak periods.

Qualifications

Strong command of English (spoken) and clear, fast verbal communication.
Bilingual English and Mandarin is an advantage for engaging a wider live audience.
Comfortable multitasking under time pressure, including replying comments and tracking requests.
Experience in retail, fashion, e-commerce, or live selling is a strong plus.
Good sense of style and awareness of fashion trends and product features.
Familiar with social commerce platforms popular in Singapore (Shopee Live, TikTok Shop, Instagram Live).
Keen to work in a fast-paced start-up environment.
Plus point if you are comfortable hosting in front of the camera.

Responsibilities

Monitor the live comments throughout each stream and answer questions on air — sizing, stock availability, pricing, shipping, promo codes.
Relay those questions to the host verbally and in real time so the host can respond naturally on camera.
Plan the livestream rundown/script ahead of livestream.
Control the flow of livestream and hand the host each item in the right sequence based on requests.
Coordinate with the ops team ahead of time to ensure product lineups are pulled and ready.
Familiarise with the full product catalogue, sizing chart and fabric details before each stream.
Note down recurring questions or feedback to inform future product picks and livestream planning.
Support post-live reporting and internal notes for improvement.
Provide support for ad-hoc duties (showroom assistance, packing orders during peak periods).
Plus point if you are comfortable hosting in front of the camera.