Lifecycle Marketing Ops Architect

The Walt Disney Studios; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A major entertainment company in Singapore is seeking a MarkOps Consultant to drive execution and campaign delivery of marketing communications. This hybrid role requires proficiency in lifecycle messaging, campaign testing, and stakeholder partnership management. The ideal candidate has significant experience in CRM marketing channels, exceptional project management capabilities, and the ability to communicate complex concepts clearly. A Bachelor's degree in Marketing or a related field is required.

Qualifications

• 4+ years in marketing executing CRM / Lifecycle channel optimization and insights.
• Deep experience in email, push, sms, in-app messaging channels and platforms.
• Attention to detail, with the ability to identify issues and implement remedies.

Responsibilities

• Build, test and deliver lifecycle messages.
• Monitor messaging programs and mitigate or flag issues to partners.
• Coordinate with market strategist in campaign management.

Skills

CRM / Lifecycle channel optimization

Email marketing

Analytic orientation

Project management

Communication skills

Multitasking

Education

Bachelor’s degree in Marketing, IT, Computer Science or related field

Tools

Salesforce Marketing Cloud

Jira

Confluence

Job description

A major entertainment company in Singapore is seeking a MarkOps Consultant to drive execution and campaign delivery of marketing communications. This hybrid role requires proficiency in lifecycle messaging, campaign testing, and stakeholder partnership management. The ideal candidate has significant experience in CRM marketing channels, exceptional project management capabilities, and the ability to communicate complex concepts clearly. A Bachelor's degree in Marketing or a related field is required.