Lead, SocialHub

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading media network in Singapore is seeking a Lead for their SocialHub team. This role focuses on driving social-first strategies that enhance commercial growth and deliver measurable value to clients. The ideal candidate should possess a relevant degree and have significant experience in content marketing and social media. Responsibilities include mentoring the team, collaborating across departments, and using data for performance optimization. The successful applicant will lead innovative social storytelling and ensure brand integrity across platforms.

Qualifications

• At least 7 to 8 years of relevant experience in content marketing.
• Proven track record in building and scaling social content strategies.
• Deep understanding of major social platforms and trends.

Responsibilities

• Lead and scale the SocialHub team for commercial growth.
• Drive a social-first content approach for commercial solutions.
• Define and own the SocialHub strategy and operating model.

Skills

Content marketing

Leadership

Stakeholder engagement

Social media strategy

Data analysis

Education

Relevant degree in Marketing, Communications, Business, or Media

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION: Lead, SocialHub

RESPONSIBILITIES

The role is to lead the SocialHub team and scale commercial growth. The Lead, SocialHub is responsible for building, scaling and leading Mediacorp's social-first strategic function for the Commercial Group. This role sits at the intersection of content, creators, audience, social platforms and commercial solutioning, ensuring Mediacorp's IPs and 3rd party creators win on social and deliver measurable value to clients. The Lead, SocialHub will champion social-first thinking across the organisation, guide teams on what works in the social ecosystem, and translate insights into scalable formats, products and revenue opportunities. The ideal candidate brings maverick thinking — someone with the conviction, presence and courage to challenge conventions, influence stakeholders and shape the future of social storytelling at scale.

Responsibilities

Social Content Strategy & Execution

• Drive a social-first content approach for commercial solutioning, ensuring Mediacorp IPs are optimised for platform-native storytelling, trends and formats


• Ensure content balances brand safety, creativity, cultural relevance and value for clients

Leadership & Team Development

• Define and own Commercial Group's SocialHub strategy, vision and operating model in order to scale commercial growth


• Build, lead and mentor a high-performing SocialHub team, including producers, strategists, creators and community managers


• Set clear KPIs, performance benchmarks and development plans for the team


• Champion best-in-class social practices across Mediacorp through training, playbooks and knowledge sharing

Commercial Solutioning & Client Advisory

• Partner closely with the Commercial Group to develop social-led solutions for advertisers, including branded content, creator collaborations, IP extensions and integrated campaigns


• Conceptualise, design and develop creator-led commercial solution in collaboration with TalentHub. Roles requires systematic assessment of the landscape, developing a commercially viable solution and lead the design and development of GTM


• Act as a trusted advisor to sales teams and key clients on what works on social platforms


• Required to apply in-depth knowledge to assess the landscape in establishing and maintaining the social ecosystem and staying at the forefront of social trends


• Translate audience and platform insights into commercially viable products and inventories


• Support pitches and presentations with strong social narratives, case studies and performance metrics


• Champion experimentation, rapid testing and learning within the SocialHub

Cross-Functional Collaboration

• Work closely with Customer Group, TalentHub, Digital Solutioning, Marketing, and Sales teams to deliver integrated social initiatives


• Bridge Customer and Commercial Groups to ensure alignment between audience engagement goals and revenue objectives


• Foster a collaborative culture that encourages risk-taking, speed and accountability

Data, Measurement & Reporting

• Champion data-led decision making, ensuring social performance is clearly measured and reported


• Define success metrics covering reach, engagement, brand impact and revenue contribution


• Continuously optimise content and solutions based on insights and performance learnings

QUALIFICATIONS

• A relevant degree in Marketing, Communications, Business, or Media


• At least 7 to 8 years of relevant experience in content marketing, creative-related work in the media space and 10 to 15 years total work experience


• Proven track record in delivering results that is timely, relevant, and effective


• Strong entrepreneurial skills


• Content marketing


• Proven track record in building and scaling social content strategies with strong audience and commercial outcomes


• Deep understanding of major social platforms, trends, algorithms and creator ecosystems


• Strong commercial acumen with experience in client solutioning, branded content or media monetisation


• Outstanding stakeholder engagement and management skills


• Experience leading cross-functional teams in fast-paced, creative environments


• Strong people and project management skills


• Exceptional storytelling, presentation and stakeholder management skills


• Comfortable balancing creativity with structure, governance and performance accountability