Lead Development Manager

Singapore Institute of Technology; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Lead Development Manager to oversee and optimize the entire lead lifecycle, ensuring high-quality follow-ups and personalized outreach for improved conversion. The ideal candidate has over five years of experience in lead development, proficiency in CRM tools, and strong communication skills. This role is crucial for driving engagement and achieving sales objectives in a dynamic setting.

Qualifications

• Five or more years of relevant experience in CRM or lead development.
• Experience in event management and outreach.
• Proficient in CRM tools like Salesforce.

Responsibilities

• Manage end-to-end lead development processes.
• Design lead scoring models for sales-ready leads.
• Conduct regular info sessions to drive lead conversion.

Skills

CRM management

Lead development

Sales enablement

Customer journey understanding

Excellent communication skills

Education

Tertiary qualification in Marketing or related field

Tools

Salesforce

HubSpot

Job description

Job Title: Lead Development Manager
Reports to: Senior Manager, SITLEARN
Department: Marketing & Insights

Role Overview

The Lead Development Manager is responsible for owning and optimizing the entire lead lifecycle, from lead qualification to conversion, call follow-ups, and conducting virtual information sessions. This role ensures that every lead is nurtured effectively through high-touch strategies, timely follow-ups, and personalised outreach that drive higher conversion.

Key Responsibilities

Lead Development

• Manage end-to-end lead development processes, including inbound, outbound, and event-generated leads
• Design and implement lead scoring models to prioritize sales-ready leads
• Monitor and manage lead follow-up workflows
• Oversee response for Service Level Agreements (SLAs) and ensure all leads are contacted within defined timeframes
• Conduct regular info sessions to drive lead conversion
• Track and report on call activity outcomes and engagement follow-up results
• Ensure consistent and timely follow-up calls for high-intent or high-value leads
• Record call outcomes (e.g., connected, follow-up needed, disqualified) in the Customer Relationship Management (CRM) system
• Implement lead recycling or re-engagement tactics based on call dispositions

CRM & Marketing

• Maintain and enhance the CRM system (e.g. Salesforce) to support accurate tracking of lead interactions, including call outcomes
• Segment audiences and ensure personalized, automated communications aligned with call engagement history
• Maintain data integrity, contact history, and compliance
• Collaborate with Data/IT teams to improve CRM integration and automation

Analytics & Optimization

• Analyse lead funnel performance
• Monitor call-to-conversion ratios and lead follow-up response rates
• Conduct A/B testing and report on campaign and call cadence effectiveness
• Provide insights to marketing teams to refine lead acquisition strategies

Qualifications & Skills

• Tertiary qualification in Marketing, Communications, Business, or a related field.
• Five or more years of relevant experience in CRM, lead development, sales enablement, or lifecycle marketing
• Experience in event management and outreach activities
• Proven ability to manage call follow-ups in a CRM-integrated environment
• Proficient in Salesforce, SFMC, HubSpot, or similar platforms
• Strong understanding of customer journeys, funnel stages, and lead nurturing
• Excellent communication and project coordination skills