Lead, Brand and Marketing Communications

Maybank Singapore; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A reputable financial institution in Singapore is seeking a Vice President, Brand & Marketing Communications, responsible for driving brand strategy, integrated marketing campaigns, and stakeholder management. This role demands proven leadership capabilities in marketing project management and digital transformations. The ideal candidate will foster a high-performing marketing organisation aligned with the institution’s vision of Humanising Financial Services.

Qualifications

• Proven leadership in managing campaigns and cross-functional stakeholder management.
• Demonstrated success in marketing project management and budget ownership.
• Strong background in data-driven marketing and project enablement.

Responsibilities

• Drive operationalizing of strategic planning and projects.
• Lead execution of Singapore wealth and digital campaigns.
• Manage martech and marketing automation projects.
• Drive organizational transformation initiatives.

Skills

Leadership in multi-channel communication strategies

Marketing project management

Data-driven marketing

Stakeholder management

Digital transformation

Job description

The Vice President, Brand & Marketing Communications, is responsible for supporting strategic, operational, and transformation agenda of the Bank, Corporate Office and Marketing Communications Department.

The candidate will play a key role in driving brand strategy, integrated marketing campaigns, sponsorships, martech projects, and budget governance, while shaping a high-performing, client-centric marketing organisation aligned with Maybank’s brand promise of Humanising Financial Services.

This role requires a balance of strategic foresight and execution excellence, combining brand storytelling, performance marketing, project governance, and data-driven insights to build equity, strengthen customer engagement, and enable sustainable business growth.

A. Strategic Planning

• Be a driving force for the operationalizing of strategic planning and strategic projects.
• Drive annual marketing strategy, brand roadmap, and forward campaign planning.
• Align marketing priorities with business goals, client insights, and regulatory expectations.
• Oversee marketing budget planning, tracking, and spend efficiency.
• Explore digital innovations to capitalize on platform algorithms and cohort marketing strategies.

B. Brand & Campaign Management

• Lead end-to-end execution of Singapore wealth and digital campaigns and partnerships.
• Enable business strategy and work closely with Group Wealth Management squad in integrated marketing initiatives across ATL, digital, social, and experiential platforms.
• Guide agency partners and internal teams to deliver creative excellence.
• Ensure consistent tone of voice and brand governance.

C. Marketing Operations, Martech & Data Enablement

• Lead martech and marketing automation projects that enhance targeting, personalisation, and measurement.
• Partner with Digital Banking, IT, and Data teams to integrate platforms and enable campaign analytics.
• Develop dashboards and reporting mechanisms for campaign performance and budget visibility.
• Build future proofing capabilities such as generative AI optimization and AI injection through Martech.
• Institutionalise agile ways of working (sprints, retrospectives, stand-ups).

D. Team & Organisational Development

• Drive organisational transformation initiatives that enhance efficiency, collaboration, and innovation.
• Champion Maybank’s core values.
• Promote a culture of continuous learning and empowerment.

E. Stakeholder & Partnership Management

• Build strong relationships with business heads, compliance, finance, and regional marketing counterparts.
• Manage agency and vendor partnerships for creative, media, and research functions.
• Serve as liaison for sponsorship partners and regulatory communications as needed.

Job Requirements

• Proven leadership in managing campaigns, multi-channel communication strategies, and cross-functional stakeholder management.
• Demonstrated success in marketing project management, budget ownership, and process optimisation.
• Strong background in data-driven marketing, project enablement, and digital transformation initiatives.
• Experience in financial institutions and digital ventures is highly valued.
• Prior experience in leading, mentoring, and developing teams in a fast-paced, matrix environment is essential.