Key Account Executive (Sales)

UNICO DISTRIBUTION SERVICES PTE LTD; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading distribution service company in Singapore is seeking a dynamic Key Account Executive (Sales) to manage strategic customer accounts. You will drive sales growth while ensuring customer satisfaction and implementing business plans. The ideal candidate has a degree in Business or Marketing, 2-3 years of FMCG experience, and strong analytical and communication skills. This full-time role offers an exciting opportunity to enhance commercial partnerships.

Qualifications

• Minimum 2-3 years of relevant experience in FMCG, preferably in account management or sales support roles.
• Able to work in a fast-paced environment and manage multiple priorities.
• Experience working with supermarkets and trade marketing is a strong plus.

Responsibilities

• Support the end-to-end management of assigned key accounts.
• Develop and maintain relationships with key buyers and managers.
• Monitor sales performance and prepare monthly business reviews.
• Coordinate with internal departments for successful initiative implementation.
• Stay updated with industry trends and propose innovative solutions.

Skills

Analytical skills

Communication skills

Interpersonal skills

Organizational skills

Proactive mindset

Results-oriented mindset

Education

Diploma / Bachelor’s Degree in Business, Marketing, or related field

Tools

MS Excel

PowerPoint

Nielsen/retail data knowledge

Job description

Position Title: Key Account Executive (Sales)

Department: Sales & Marketing

Location: Tuas

Employment Type: Full-Time

About the Role

We are looking for a dynamic and driven Key Account Executive (Sales) to grow our company’s strategic and high-value customer accounts. This role is critical in driving sales and profitable growth, ensuring customer satisfaction, and executing business plans with excellence. You will be at the forefront of building strong commercial partnerships and ensuring our products achieve visibility and velocity in the marketplace.

Key Responsibilities:

Account Management:

Support the end-to-end management of assigned key accounts, including sales planning, forecasting, promotions, and execution across all touchpoints.

Customer Relationship Building

Develop and maintain strong, trust-based relationships with key buyers, category managers, and supply chain contacts. Regularly engage in category reviews and business meetings to champion our brand, products, and innovation pipeline.

Sales & Business Planning

Support development and implementation of business plans, promotional calendars and category reviews to drive account growth.

Cross-Functional Collaboration

Coordinate closely with internal departments (e.g. Marketing, Supply Chain, Logistic, Finance) to deliver seamless service and ensure successful implementation of key initiatives.

Performance Monitoring & Reporting

Monitor sales performance, analyse sell-in and sell-out data, ROI on promotions, prepare monthly business reviews, and recommend actionable insights to optimize growth.

Market Intelligence

Stay updated with industry trends, competitors’ activities, and customer insights to proactively identify growth opportunities, propose innovative solutions, drive corrective action and share best practices.

Problem Solving & Execution Excellence

Proactively manage issues related to order fulfilment, stock availability, or trade disputes and ensure timely resolutions. Coordinate with Marketing and Sales Merchandisers to optimize shelf placement, POS materials, and displays across all assigned account. Support digital initiatives including e‑commerce feature campaigns, bundle offers, and marketplace strategies.

Requirements:

· Diploma / Bachelor’s Degree in Business, Marketing, or related field.

· Minimum 2-3 years of relevant experience in FMCG, preferably in account management or sales support roles.

· Strong analytical, communication, and interpersonal skills.

· High attention to detail with good organizational skills.

· Proficient in MS Excel and PowerPoint; familiarity with Nielsen/retail data is an advantage.

· Able to work in a fast-paced environment and manage multiple priorities.

· Proactive, resourceful, and results-oriented mindset.

· Experience working with supermarket and trademarketing will be a strong plus.