Key Account Executive (Retail & E-Commerce)

SCANPAN Asia Pacific Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A prominent cookware and kitchenware company in Singapore seeks a proactive Key Account Executive to manage and grow the business across retail and e-commerce channels. The ideal candidate will possess strong analytical skills and experience in key account management. Responsibilities include driving sales performance, managing marketplace promotions, and forecasting sales. This full-time role offers competitive incentives, including sales commissions and performance bonuses.

Benefits

Monthly sales commission

Annual performance bonus (up to 1 month’s salary)

Career development opportunities

Qualifications

• 2–3 years of experience in key account management or related fields.
• Strong analytical skills and ability to read sales and stock data.
• Experience managing retail buyers or marketplace accounts.

Responsibilities

• Manage sales performance through retail and e-commerce channels.
• Drive promotional activities and merchandising initiatives.
• Conduct sales and demand forecasts and manage inventory.

Skills

Analytical skills

Sales data interpretation

Communication skills

Initiative

E-commerce knowledge

Trade marketing

Education

Diploma/Degree in Business, Marketing or related field

Tools

Excel

Job description

Location: Singapore (Full-time)
Reports to: Sales Operations Manager
Industry: Premium Cookware & Kitchenware

About the Role

We are looking for a proactive and commercially driven Key Account Executive to manage and grow our Singapore business across retail and e-commerce channels. This role is ideal for someone who enjoys ownership, building strong relationships, driving performance, and executing commercial strategies.

You will be responsible for sell-out performance and account-level growth, covering areas such as promotion management, assortment productivity, and demand planning support.

Key Responsibilities

1. Key Account Management — Retail (Department Stores)

• Own full commercial responsibility for key retail partners
• Analyse weekly sell-out and execute action plans
• Drive sales performance through SKU mix, pricing, and promotions
• Plan and execute in-store activations and merchandising requirements
• Prepare monthly account reviews and quarterly business plans
• Ensure pricing and promotional consistency across stores

2. Key Account Management — E-Commerce & Marketplaces

• Manage commercial performance of Shopee, Lazada, Amazon SG, and brand.com
• Analyse GMV, conversion, and traffic to drive continuous improvement
• Oversee marketplace promotions, pricing updates, product listings, and stock availability
• Plan and execute marketplace-specific growth initiatives
• Conduct regular competitor benchmarking and price tracking

3. Assortment Productivity & Demand Planning Support

• Analyse assortment performance across retail and e-commerce key accounts, including SKU productivity, category mix, and price-tier performance
• Identify fast-, medium-, and slow-moving SKUs and recommend assortment optimisation actions (e.g. swaps, exits, depth adjustments) to improve sell-through and revenue per SKU
• Prepare sales and demand forecasts for retail (consignment) and e-commerce channels based on historical sell-out, seasonality, and planned promotions
• Submit forecast assumptions, demand plans, and replenishment recommendations to the Sales Operations Manager for review and approval
• Plan and manage weekly retail store replenishment cycles to ensure healthy stock availability without overstocking
• Monitor stock ageing and availability, proactively flagging risks of overstock or potential stockouts

4. Promotion & Campaign Execution

• Build and negotiate promotion mechanics with retail and e-commerce accounts
• Coordinate artwork, assets, and timelines internally with Marketing
• Ensure all promotions are executed smoothly and accurately
• Track promotional sell-out uplift and propose improvements
• Manage promotion calendars across channels

Requirements

• 2–3 years of experience in key account management, trade marketing, e-commerce, or retail operations
• Diploma/Degree in Business, Marketing, or related field
• Strong analytical skills and ability to read sales & stock data
• Sense of ownership and initiative — not a passive coordinator
• Comfortable with planning, forecasting, and inventory decisions
• Solid communication skills for negotiations and internal coordination
• Experience managing either retail buyers OR marketplace accounts
• Experience managing sales promoters or field teams is an advantage
• Proficiency in Excel and working with detailed reports

Performance & Incentives

This role includes:

• Monthly sales commission
• Annual performance bonus (up to 1 month’s salary)

What We Offer

• Full ownership of key accounts across offline and online channels
• Opportunity to directly influence business outcomes
• Supportive environment with performance incentives
• Career development within a growing brand with strong global presence