K-Pop Marketing & Social Media Specialist

H.A.H Entertainment Pte Ltd; Singapore; On-site; SGD 28,000 - 39,000; Full time

Job summary

H.A.H Entertainment Pte Ltd in Singapore is seeking 2 enthusiastic and hands-on Marketing Executives to join our team. You will be involved in social media, content creation, digital marketing, K-pop campaigns and event activities.

You will manage campaigns from planning to content creation, handle app content, engage fan communities, and support physical events, including weekends. This role offers hands-on learning and opportunities to contribute to diverse campaigns.

Qualifications

• Diploma/Degree in Marketing, Digital Marketing, Communications, Media or related fields.
• 1–3 years of marketing/social media experience preferred.
• Hands-on experience managing social media accounts, including content planning, creation, scheduling and posting.
• Comfortable creating content for Instagram and TikTok.
• Familiar with Canva, Capcut or similar tools.
• Basic understanding of social media metrics and digital marketing performance.
• Creative, proactive and willing to take ownership of tasks.
• Able to work independently as well as in a team.
• Willing to support physical events, including weekends events when required (Off in lieu will be provided).

Responsibilities

• Assist in developing and executing monthly marketing campaigns according to the marketing calendar.
• Brainstorm and propose creative ideas for K-pop campaigns, giveaways, promotions and fan engagement activities.
• Assist in preparing campaign proposals, budgets, timelines and marketing materials.
• Support Meta, TikTok and other digital advertising campaigns, including creative testing, targeting and performance monitoring.
• Monitor K-pop trends, artists and fan communities to identify new marketing opportunities.
• Create marketing materials using Canva and other design tools when required.
• Plan and create content for Instagram and TikTok, including Visuals, Videos and Stories.
• Maintain a consistent postings schedule and content calendar.
• Create platform-appropriate content, adapting creative styles for Instagram and TikTok.
• Monitor trending K-pop topics and social media trends to develop relevant content.
• Engage with followers and K-pop fan communities across social media.
• Assist in growing social media presence and fan community.
• Upload and maintain K-pop news, artist information, events, and other app content.
• Ensure all app content is accurate, and timely.
• Monitor app content and identify opportunities to improve user engagement.
• Support the planning and execution of K-pop, entertainment and promotional events in Singapore when required.
• Assist with event preparation including booth setup, marketing materials, and promotional activities.
• Support on-site activities such as participants engagement, app downloads, and registrations.

Skills

Content creation

Social media planning

Campaign planning

Education

Diploma/Degree in Marketing

Tools

Canva

Capcut

Job description

H.A.H Entertainment Pte Ltd in Singapore is seeking 2 enthusiastic and hands-on Marketing Executives to join our team. You will be involved in social media, content creation, digital marketing, K-pop campaigns and event activities.

You will manage campaigns from planning to content creation, handle app content, engage fan communities, and support physical events, including weekends. This role offers hands-on learning and opportunities to contribute to diverse campaigns.