Junior Marketing Executive: Launch & Social Mastery

PlayMade Global; Singapore; On-site; SGD 40,000 - 67,000; Full time

Job summary

PlayMade Global in Singapore is seeking a hands-on Marketing Executive (junior or senior) to power campaigns across social, in-app, in-store and email. You will publish across channels, own EDM and website updates, and keep our community engaged.

Collaborate with campaign leads, creative team and outlets specialist to bring seasonal launches to life across social, in-app, in-store and influencer channels. This is a fast-paced F&B environment.

Qualifications

• Diploma/Degree in Marketing, Business or a related discipline.
• 1–2 years for junior or 3–5 years for senior roles in marketing.
• Hands-on content capability: shoot, edit and write for social platforms.
• Comfortable with CMS/EDM tools and website publishing.
• Experience coordinating influencers, KOLs, agencies or vendors.
• Strong coordination and data interpretation skills.
• Genuine interest in F&B and bubble tea space.

Responsibilities

• Campaign Execution: lead launches, coordinate timelines, brief designers and ensure on-time delivery.
• Content, Publishing & Community: produce content for social channels, manage inbox and community voice.
• EDM & Website: own monthly EDM cycle and keep website pages fresh.
• KOL & Agency Coordination: manage paid creator programme and creator roster.
• Brand & Market Awareness: monitor competitors and market activity; propose brand ideas.

Skills

Content creation

Social media management

Campaign coordination

KOL coordination

Data interpretation

Brand marketing

Adobe Photoshop

Illustrator

Canva

CapCut editing

CMS/EDM basics

Education

Marketing degree/diploma

Tools

CapCut

Wix

Adobe Photoshop

Illustrator

Canva

Job description

PlayMade Global in Singapore is seeking a hands-on Marketing Executive (junior or senior) to power campaigns across social, in-app, in-store and email. You will publish across channels, own EDM and website updates, and keep our community engaged.

Collaborate with campaign leads, creative team and outlets specialist to bring seasonal launches to life across social, in-app, in-store and influencer channels. This is a fast-paced F&B environment.