Job Posting Title Assistant Manager, Digital Marketing

Sentosa Development Corporation; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading tourism organization in Singapore is seeking a Social Media Manager to enhance its Chinese digital presence. This role involves creating engaging content for platforms like WeChat and Weibo, collaborating with agencies, and driving user engagement through innovative marketing campaigns. A strong background in content creation and understanding of the Chinese digital landscape is required, along with exceptional writing skills in Simplified Chinese.

Qualifications

• 3+ years of experience in content production for Chinese social media channels.
• Exceptional writing and editing skills in Simplified Chinese.
• Ability to analyze data and turn insights into strategies.
• Experience managing content agencies.

Responsibilities

• Produce content for WeChat, Weibo, and Xiaohongshu accounts.
• Identify opportunities to increase user engagement.
• Create marketing campaign briefs and plan execution.

Skills

Content creation

Social media management

Data analysis

Storytelling

Visual communication

Tools

Adobe Photoshop

Job description

What the role is

To manage and grow Sentosa's Chinese social media presence by producing engaging and culturally relevant content that enhances awareness, inspires visits, drives conversions, and fosters user engagement. The role involves collaborating with content agencies, analysing trends, and planning innovative marketing campaigns across WeChat, Weibo, and Xiaohongshu while contributing to other social media platforms. Leveraging expertise in content creation, storytelling, and digital strategy, the position aims to amplify Sentosa's visibility in the Chinese digital landscape and support its broader promotional efforts.

What you will be working on

Key Responsibilities

• Work with our content agency to manage and produce content for Sentosa’s Chinese social media accounts on Wechat, Weibo and Xiaohongshu.
• Research trends and identify opportunities to grow our Chinese social media accounts and user engagement among target audiences.
• Content and calendar planning to promote Sentosa and its products, events and activities, including products on Sentosa’s online store.
• Create and edit engaging content for the target audience to create awareness of Sentosa, drive conversion on Sentosa’s online store and to inspire a visit to the island.
• Create comprehensive content and marketing campaign briefs.
• Plan and oversee the execution of our channels’ marketing campaigns to gain visibility and grow the channels.
• Assist to produce image and video posts for other social channels such as Facebook, Instagram and TikTok.

What we are looking for

Job Requirements

• Proven experience and track record in content creation and social media management, specifically on Xiao Hong Shu, WeChat and Weibo.
• Minimum of 3 years of experience in content production and marketing for the relevant social media channels.
• Experience in managing content agency to deliver social content to timelines.
• Strong understanding of the Chinese digital landscape and cultural nuances related to travel and tourism.
• Exceptional writing and editing skills in Simplified Chinese, with a knack for storytelling and visual communication.
• Ability to copywrite and edit English copies.
• Ability to analyze data and translate insights into actionable strategies.
• End-to-end experience in producing and editing short‑form videos.
• Skilled in Adobe Photoshop advantageous.
• Strong sense of responsibility, ability to work under pressure, excellent copywriting skills, and a good aesthetic sense.
• Good team player.