Japan Marketing Lead - DeskIn

Zuler Technology Pte Ltd; Singapore; On-site; SGD 68,000 - 103,000; Full time

Job summary

A leading tech innovator in Singapore is seeking a marketing leader to drive the growth of its DeskIn platform in Japan. The ideal candidate will have over 4 years of experience in consumer marketing, proven success in brand building, and fluency in Japanese. Responsibilities include leading marketing strategies, localizing messaging, and collaborating with influencers. This role offers the chance to work with a global team and make a significant impact in the Japanese market.

Benefits

Creative freedom and ownership

Direct collaboration with HQ in Singapore

Opportunity to shape marketing practices

Qualifications

• 4+ years in consumer or tech marketing; 2–4+ years leading growth in Japan.
• Proven success in building B2C brands from scratch in Japan.
• Native-level Japanese and business-level English/Chinese proficiency.

Responsibilities

• Lead DeskIn’s Japan marketing strategy, from planning to execution.
• Drive new user acquisition and ROI-positive growth.
• Develop strategic partnerships with creators and local brands.

Skills

Consumer or tech marketing experience

Knowledge of Japanese marketing channels

Influencer marketing experience

Analytical skills

Communication skills

Tools

Google Ads

Yahoo! JAPAN Ads

LINE

SmartNews

GA4

GTM

Looker

Job description

Zuler Technology Pte Ltd – Southern Islands

Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra-low latency, high-resolution solutions with its proprietary ZeroSync® Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high-performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts.

Our proprietary product, DeskIn, is a fast-growing remote desktop platform used by creators, gamers, and professionals worldwide. As we expand into Japan, we’re hiring a marketing leader to build our Japan business from zero to one—driving awareness, organic growth, and user acquisition across digital and influencer channels.

Roles & Responsibilities

• Lead DeskIn’s Japan marketing strategy, from planning to execution.
• Localize brand positioning, messaging, and creative to fit Japanese audiences.
• Drive new user acquisition and ROI‑positive growth via Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews, and social media.
• Build and scale influencer/KOL marketing, managing creators on YouTube, TikTok, Instagram, and X.
• Grow organic traffic and brand presence through SEO, AEO, GEO, content, and community initiatives.
• Develop strategic partnerships with creators, tech communities, and local brands.
• Use analytics tools (GA4, GTM, Looker) to optimize performance and report clear business impact.
• Manage Japan-based freelancers and agencies for design, media, and PR support.

What We’re Looking For

• 4+ years in consumer or tech marketing; 2–4+ years leading growth in Japan.
• Proven success in building B2C brands from scratch in Japan.
• Deep knowledge of Japan‑specific marketing channels (Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews).
• Hands‑on experience with influencer marketing, organic social growth, and SEO/AEO/GEO.
• AI‑savvy and data‑driven, comfortable using AI tools for content, targeting, and analysis.
• Excellent analytical and communication skills.
• Native‑level Japanese and business‑level English/Chinese proficiency.

What Success Looks Like

• Strong new user and paid conversion growth.
• Positive ROI and efficient CPA.
• Expanding organic traffic and keyword share.
• High‑performing creator and partner ecosystem.
• Growing DeskIn brand visibility in Japan.

Why Join DeskIn

• Build Japan from the ground up with creative freedom and ownership.
• Work directly with a global HQ team in Singapore.
• Be part of Asia’s fastest‑growing remote‑tech innovators.
• Shape global best practices in AI‑driven, performance‑first marketing.