IT AND MARKETING DIRECTOR

SPACEBAR FURNITURE PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A dynamic furniture company in Singapore is seeking an IT & Marketing Director to spearhead technology-driven marketing strategies that align with business goals. The role involves leadership in digital transformation, oversight of IT operations, and managing cross-functional teams. The ideal candidate will possess a strong background in digital marketing, data analysis, and team management, with proven experience in leading impactful campaigns and IT strategies.

Qualifications

• Proven experience in leading marketing strategies and IT operations.
• Strong understanding of digital platforms and technologies.
• Ability to analyze market trends and campaign performance.

Responsibilities

• Develop and execute combined technology and marketing strategies.
• Oversee IT teams and vendors for effective operations.
• Lead marketing efforts including SEO, social media, and digital ads.

Skills

Strategic leadership

Digital transformation

SEO and SEM

Data analysis

Team management

Tools

Google Analytics

CRM tools

Marketing automation systems

Job description

IT & Marketing Director – Job Scope

1. Strategic Leadership

• Develop and execute the company’s combined technology and marketing strategies to support business goals.

• Align IT and marketing initiatives with overall organizational direction.

• Lead digital transformation and brand growth across all platforms.

2. Information Technology (IT) Responsibilities

A. IT Strategy & Planning

• Oversee long-term IT planning, system upgrades, and digital infrastructure.

• Evaluate and implement new technologies to improve efficiency and security.

B. IT Operations & Management

• Manage IT teams, vendors, and service providers.

• Ensure reliable network systems, hardware, software, and cloud solutions.

• Oversee data protection, cybersecurity, and compliance with industry standards.

C. Digital Systems Development

• Lead development/maintenance of company websites, apps, and digital platforms.

• Ensure integration between marketing tools (CRM, automation tools, analytics) and internal systems.

3. Marketing Responsibilities

A. Brand & Marketing Strategy

• Develop and execute marketing plans, brand strategies, and campaigns.

• Ensure consistent brand messaging across all channels.

B. Digital Marketing Leadership

• Oversee SEO, SEM, social media, email marketing, and digital advertising.

• Optimize online presence and customer experience.

• Implement and manage marketing automation systems.

C. Content & Creative Direction

• Direct creative teams to produce high-quality content, visuals, and promotional materials.

• Ensure all content aligns with brand identity and business goals.

D. Market Research & Analysis

• Analyze market trends, customer insights, and competitor data.

• Use analytics (Google Analytics, CRM reports, etc.) to measure campaign performance and adjust strategies.

4. Cross-Functional Leadership

• Collaborate with Sales, Operations, HR, and Management to align technology and marketing objectives.

• Support product development and customer experience improvements.

• Train teams on digital tools and brand guidelines.

5. Financial & Administrative Oversight

• Manage IT and marketing budgets.

• Review contracts, technology purchases, and marketing vendor agreements.

• Track ROI of campaigns and IT investments.

6. Innovation & Digital Transformation

• Lead initiatives in automation, AI integration, and data-driven decision-making.

• Explore new marketing technologies (MarTech) and emerging digital trends.

• Drive e-commerce or digital revenue strategies (if applicable).