Integrated Media Manager

UNAVAILABLE; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading global marketing and communications firm in Singapore is seeking a Strategy Manager to support planning across its regional Travel Retail accounts. In this role, you will lead media planning activities, develop strategies, and collaborate with cross-functional teams. Ideal candidates have 4 to 6 years of experience in media strategy and a strong grasp of both digital and traditional media. Knowledge of APAC markets is a plus.

Qualifications

• 4 to 6 years of experience in media strategy or integrated planning roles.
• Strong knowledge of both traditional and digital media.
• Experience working across APAC markets.

Responsibilities

• Lead and manage the day-to-day media planning activities.
• Build cross-channel plans that connect audience insights.
• Oversee budget allocation process for all media.

Skills

Media strategy

Analytical skills

Communication

Project management

Education

Bachelor's degree

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media’s regional Travel Retail accounts. The role covers beauty brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies.This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets.Key ResponsibilitiesStrategy and Planning Leadership

• Lead and manage the day-to-day strategic integrated media planning activities

• Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
• Translate business challenges into clear, media-led solutions with actionable recommendations

Regional Planning Workstreams

• Help develop planning objectives and strategies that coincide with client’s marketing direction.
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Should be comfortable working in a hybrid environment as the core planning team which focuses on China is based in Shanghai.
• Oversee budget allocation process for all media based on client initiatives and direction

Stakeholder Collaboration

• Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.

• Collaborate with vendors to ensure alignment across media, creative and innovation
• Present strategy recommendations with clarity and confidence to internal teams and clients
• Support Leads strategic alignment meetings, workshops, and campaign post-mortems

Qualifications

• Bachelor’s degree required
• 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
• Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
• Strong knowledge of both traditional and digital media, with hands-on experience planning across digital media & offline.
• Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
• Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor
• Ability to turn insights into actionable strategy and frameworks into practical plans
• Strong communication and storytelling skills, both verbal and written
• Highly organized, proactive, and collaborative mindset
• Experience working across APAC markets
• Background in travel, retail media, or beauty brands are preferred