Integrated Media, CX & Marketing Performance Manager

PERNOD RICARD SINGAPORE PTE LTD; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global spirits company is seeking an Integrated Media, CX & Marketing Performance Manager based in Singapore. The successful candidate will lead integrated media strategies across Asia Pacific, ensuring media effectiveness and enhancing consumer experience. This role requires 8–10 years of experience in media strategy, strong analytical skills, and proven stakeholder engagement. The company emphasizes data-driven insights and collaboration with local markets to optimize performance and stay ahead of trends in consumer behavior.

Qualifications

• 8–10 years’ experience in integrated media strategy, ideally within FMCG, luxury, or spirits industries.
• Proven track record in managing marketing performance frameworks.
• Strong analytical skills with experience consolidating complex datasets.
• Excellent stakeholder and influencing skills.

Responsibilities

• Lead integrated media strategy for Southeast Asia and APAC.
• Design and govern the APAC marketing performance framework.
• Drive data and analytics for optimizing media mix.
• Act as a trusted advisor to local market teams.
• Anticipate emerging trends in media and CX.

Skills

Integrated media strategy

Analytical skills

Stakeholder engagement

Familiarity with APAC market dynamics

Job description

Job Summary

The Integrated Media, CX & Marketing Performance Manager serves as the strategic architect of media and consumer experience across Asia Pacific. This role leads the design and governance of integrated media strategies that connect our brands with consumers in meaningful ways, ensuring every investment delivers measurable value. Acting as both advisor and challenger, the role partners with local and global teams and agencies to embed consumer‑centricity into planning and continuously raise the bar on media effectiveness.

Beyond strategy, this position drives the APAC marketing performance agenda consolidating data, generating insights, and translating them into actions that enable smarter decisions, sharper assets, and stronger ROI.

Key Accountabilities

Media & CX Strategy Leadership

• Serve as the lead consultant on integrated media strategy for Southeast Asia and broader APAC, ensuring relevance to diverse market dynamics.
• Champion consumer‑centric journey planning across paid, owned, and earned channels, embedding CX thinking into marketing programs.
• Partner with brand and commercial teams to ensure media strategies directly support business and brand growth objectives.
• Manage regional media partnerships with key platforms (e.g., META, Google, Teads, TTD).
• Supervise ad quality and tracking to minimize media investment wastage on unqualified impressions.

Marketing Performance Ownership

• Design and govern the APAC marketing performance framework, aligning with global standards and Group KPIs.
• Collaborate with the Digital Marketing Manager to consolidate and analyze data across markets, generating actionable insights to improve ROI.
• Monitor, evaluate, and continuously improve media and asset effectiveness through structured reviews and learning loops.

Data, Insights & Optimization

• Drive the use of data and analytics to inform strategy, optimize media mix, and enhance campaign effectiveness.
• Translate complex performance data into clear, business‑relevant recommendations for APAC leadership and market teams.
• Provide guidance on budget allocation to maximize effectiveness, efficiency, and competitiveness across channels and markets.

Market Engagement & Collaboration

• Act as a trusted advisor and coach to local market teams, elevating their capabilities in media planning and performance management.
• Facilitate best practice sharing across APAC markets to accelerate learning and adoption of effective models.

Future‑Facing Media Transformation

• Anticipate emerging trends in media and CX, ensuring APAC stays ahead of shifts in consumer behavior and channel evolution.
• Partner with global and market stakeholders to pilot innovative approaches and integrate successful ones into the media playbook.
• Represent APAC in relevant global forums, surfacing wins, gaps, and opportunities to influence global strategies and tools.
• Co‑develop content and media strategies, especially in dark markets with limited global support.

Job Qualifications

• 8–10 years’ experience in integrated media strategy, ideally within FMCG, luxury, or spirits industries.
• Proven track record in designing and managing marketing performance frameworks and governance.
• Strong analytical skills with experience consolidating and interpreting complex datasets.
• Excellent stakeholder and influencing skills, with the ability to engage senior leaders and coach local market teams.
• Familiarity with APAC market dynamics and varying levels of media/digital maturity.