Integrated Marketing Manager (Hands-On Digital Specialist)

HAACH LIFESTYLE HMH PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Beauty and Wellness Company in Singapore is seeking a dynamic Marketing Manager to oversee marketing strategies across traditional and digital platforms. The ideal candidate should have strong experience in SEM, manage social media campaigns, and possess excellent project management skills. This role offers an opportunity to drive impactful marketing initiatives in a fast-paced environment.

Qualifications

• Strong hands-on experience in executing SEM and Meta Ads independently.
• Familiarity with email automation tools and website CMS platforms.
• Excellent project and team management skills.

Responsibilities

• Oversee planning, development, and execution of marketing campaigns.
• Run and optimize Google and Meta Ads.
• Manage official social media accounts and content planning.
• Define and lead in-store promotions.

Skills

Executing SEM (Google Ads)

Managing Meta (Facebook/Instagram) Ads

Content creation

Project and team management

Tools

Google Analytics

Mailchimp

Meta Business Suite

WordPress

Shopify

Job description

Location: Jalan Bukit Merah

Work hours: 9am - 6pm, Mon-Fri

We are seeking a dynamic and hands-on Marketing Manager who combines strategic thinking with digital execution capabilities. This role oversees the full spectrum of marketing — from planning and budgeting to execution and performance tracking — across both traditional and digital channels. The ideal candidate is not just a planner but a doer, with the skills to personally run SEM and social media ads, craft press releases, and lead campaigns that deliver measurable impact.

Industry: Beauty & Wellness, with a full portfolio of brands

Key Responsibilities:

Strategy, Planning & Budgeting

• Oversee the planning, development, and execution of multi-channel marketing campaigns and brand initiatives to enhance visibility and engagement.
• Develop and manage the approved marketing budget to align with business goals and maximize ROI.
• Prepare monthly, quarterly, and annual performance reports with insights and present them to management.

Digital Marketing (Hands-On Execution)

• Personally run and optimize Google Ads, Meta Ads, and other performance campaigns across digital platforms.
• Manage SEO/SEM strategies, including keyword research, content optimization, and landing page improvements.
• Plan and execute email marketing campaigns (e.g. Mailchimp, Klaviyo), A/B tests, and audience segmentation.
• Monitor and report on digital marketing KPIs using tools like Google Analytics, Meta Business Suite, and more.

Brand, Content & Social Media

• Manage official social media accounts (e.g. Instagram, Facebook, Xiaohongshu if applicable), including content planning, copywriting, and community engagement.
• Write press releases and lead media pitching efforts; maintain relationships with press and media across online and offline platforms.
• Engage with relevant celebrities and influencers to extend brand reach and credibility through collaboration and campaigns.

Retail Marketing & CRM

• Define and lead in-store promotions, premium campaigns, joint and corporate promotions, and membership-related initiatives.
• Set up and manage a CRM program to build, engage, and retain a strong member base through targeted communications and loyalty efforts.
• Work closely with Retail Operations to align on promotional calendars and marketing campaigns.

Market Intelligence & Stakeholder Engagement

• Compile market research and competitor insights to inform strategies and spot opportunities.
• Collaborate with internal departments and external vendors to deliver cohesive marketing communications and promotional activities.
• Lead or contribute to other marketing projects or tasks as assigned.

What We’re Looking For:

Must-Have Skills & Attributes

• Strong hands-on experience in executing SEM (Google Ads) and Meta (Facebook/Instagram) Ads independently.
• Familiarity with email automation tools, website CMS platforms (e.g. WordPress, Shopify), and SEO best practices.
• Skilled in content creation and campaign storytelling, both for social and PR channels.
• Excellent project and team management, attention to detail, and ability to manage multiple initiatives.
• A proactive team player who can work independently, think strategically, and thrive under pressure.