Integrated Marketing Manager (Hands-On Digital Specialist)

HAACH Lifestyle HMH Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading lifestyle and wellness company in Singapore is seeking a dynamic Marketing Manager to oversee multi-channel marketing efforts. The role involves strategic planning and hands-on execution of digital marketing campaigns including SEM and social media ads, along with managing content creation and stakeholder engagement. The ideal candidate is a proactive team player with a strong background in marketing strategies and performance reporting.

Qualifications

• Strong hands-on experience in executing SEM and Meta ads independently.
• Familiarity with email automation tools and SEO best practices.
• Excellent project and team management skills; detail-oriented.

Responsibilities

• Oversee multi-channel marketing campaigns and brand initiatives.
• Personally optimize Google Ads, Meta Ads, and other performance campaigns.
• Manage official social media accounts and lead media pitching efforts.

Skills

SEM (Google Ads)

Meta Ads (Facebook/Instagram)

Email marketing

Content creation

Project management

Tools

Google Analytics

Mailchimp

Klaviyo

CMS platforms (WordPress, Shopify)

Job description

We are seeking a dynamic and hands‑on Marketing Manager who combines strategic thinking with digital execution capabilities. This role oversees the full spectrum of marketing— from planning and budgeting to execution and performance tracking—across both traditional and digital channels. The ideal candidate is not just a planner but a doer, with the skills to personally run SEM and social media ads, craft press releases, and lead campaigns that deliver measurable impact.

Industry: Beauty & Wellness, with a full portfolio of brands

Key Responsibilities

Strategy, Planning & Budgeting

• Oversee the planning, development, and execution of multi‑channel marketing campaigns and brand initiatives to enhance visibility and engagement.
• Develop and manage the approved marketing budget to align with business goals and maximize ROI.
• Prepare monthly, quarterly, and annual performance reports with insights and present them to management.

Digital Marketing (Hands‑On Execution)

• Personally run and optimize Google Ads, Meta Ads, and other performance campaigns across digital platforms.
• Manage SEO/SEM strategies, including keyword research, content optimization, and landing page improvements.
• Plan and execute email marketing campaigns (e.g. Mailchimp, Klaviyo), A/B tests, and audience segmentation.
• Monitor and report on digital marketing KPIs using tools like Google Analytics, Meta Business Suite, and more.

Brand, Content & Social Media

• Manage official social media accounts (e.g. Instagram, Facebook, Xiaohongshu if applicable), including content planning, copywriting, and community engagement.
• Write press releases and lead media pitching efforts; maintain relationships with press and media across online and offline platforms.
• Engage with relevant celebrities and influencers to extend brand reach and credibility through collaboration and campaigns.

Retail Marketing & CRM

• Define and lead in‑store promotions, premium campaigns, joint and corporate promotions, and membership‑related initiatives.
• Set up and manage a CRM program to build, engage, and retain a strong member base through targeted communications and loyalty efforts.
• Work closely with Retail Operations to align on promotional calendars and marketing campaigns.

Market Intelligence & Stakeholder Engagement

• Compile market research and competitor insights to inform strategies and spot opportunities.
• Collaborate with internal departments and external vendors to deliver cohesive marketing communications and promotional activities.
• Lead or contribute to other marketing projects or tasks as assigned.

What We’re Looking For

Must‑Have Skills & Attributes

• Strong hands‑on experience in executing SEM (Google Ads) and Meta (Facebook/Instagram) Ads independently.
• Familiarity with email automation tools, website CMS platforms (e.g. WordPress, Shopify), and SEO best practices.
• Skilled in content creation and campaign storytelling, both for social and PR channels.
• Excellent project and team management, attention to detail, and ability to manage multiple initiatives.
• A proactive team player who can work independently, think strategically, and thrive under pressure.

Schedule: Mon‑Fri 9am‑6pm

Workplace: Jln Bukit Merah

Please note: The job title and salary range etc indicated are for reference purposes only. The final offer may differ based on experience, qualifications, and internal evaluation.