Insurance Product Marketing with Insurer - Up to S$6.5k - 1 year contract

TALENT EDGE RECRUITMENT LLP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Singapore seeks a Marketing professional with at least 2 years of experience in the Financial Industry. The role involves developing marketing strategies, executing campaigns, and collaborating with various teams to launch products successfully. Familiarity with the insurance landscape is essential. Competitive salary offered.

Qualifications

• Minimum 2 years of Marketing experience in the Financial Industry.
• Familiar with insurance landscape.

Responsibilities

• Develop product value proposition using customer and market insights.
• Conceptualise and execute integrated marketing campaigns.
• Owner of sales tools for customer engagement.
• Identify market trends for tactical plans.
• Collaborate with cross-functional teams for product launches.
• Plan marketing initiatives for product awareness.
• Use data to drive marketing decisions.
• Work with stakeholders for all campaign aspects.

Skills

Marketing experience in the Financial Industry

Understanding of insurance landscape

Job description

Responsibilities

• Develop product value proposition by leveraging insights from customer, distribution, product, and actuar y teams. Innovate and communicate a compelling product story both internally & externally.
• Conceptualise, develop, execute, and review the effectiveness of end-to-end integrated marketing campaigns and go-to-market plans for product launches to generate consumer awareness, channel traction, and sales adoption in a 360-degree marketing approach.
• Owner of sales enablers and sales tools. Instrumental in designing and improving sales tools for customer engagement on various platforms, including but not limited to brochures, pitch decks, videos, social posts, content, calculators, partnerships, etc.
• Identify market trends and opportunities to develop tactical plans, such as increasing product penetration in target markets and working closely with distribution channels to reach targeted demographics.
• Collaborate within customer teams (Brand, Segments, Digital, CX, and Events) and cross-functional teams such as corporate affairs, training, and distribution to leverage multiple digital and non-digital marketing channels with end-to-end accountability of commercial delivery of product launches and product enhancement and rationalization.
• Plan pre- and post-product launch marketing initiatives to amplify and raise awareness of the value proposition of product launches, including marketing collaterals, digital marketing campaigns, launch events, and operational and regulatory matters.
• Obsessively uses data and insights to drive marketing decisions and refresh customer propositions to optimise results and recommend improvements.
• Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns.

Requirements

• Minimum 2 years of Marketing experience in the Financial Industry
• Familiar with insurance landscape

Kindly apply online or send your application to [e-mail]

EA: 15C7572