Insider Manager

Cheil Singapore PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading integrated marketing communications firm in Singapore is seeking an Insider Manager to join the digital platform CRO team. This role requires a strong background in data analysis, customer experience design, and collaboration with cross-functional teams. The successful candidate will enhance user journeys across touchpoints, optimize conversion rates, and design effective UX solutions. Applicants should have experience with CRO tools and a strong portfolio in user research, contributing to a data-driven approach in enhancing customer interactions.

Qualifications

• Bachelor’s degree in Design, Human-Computer Interaction, or a related field.
• 4 - 5 years of experience in customer experience design or CRO.
• Strong portfolio showcasing user research and interaction design.

Responsibilities

• Leverage analytics to gather insights on customer behavior.
• Increase conversion rates and average order value.
• Enhance user experience on D2C platforms.
• Pitch ideas to stakeholders using storytelling.
• Design A/B testing interfaces that improve customer experience.
• Implement personalized recommendations based on user data.
• Collaborate with developers and marketing teams.

Skills

Data analysis

Conversion Rate Optimization (CRO)

User research

UI design

Proficiency in CRO tools

Excellent communication

Strong analytical skills

Education

Bachelor’s degree in Design or related field

Tools

Insider platform

Adobe Analytics

Sketch

Figma

Adobe Creative Suite

Job description

Overview

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Insider Manager

We are seeking an Insider Manager to join the digital platform CRO team. The ideal candidate will have a strong background in quantitative data-led research, interaction design, and user journey enhancement. As an Insider Manager, you will work closely with cross-functional teams to enhance every touchpoint in the user’s online journey to ensure a seamless, engaging, and satisfying experience and to implement and track performances of all initiatives.

Key Responsibilities

• Data Analysis: Leverage analytics and CRM systems to gather insights into customer behaviour and identify areas for improvement.


• Conversion Rate Optimization (CRO): Understand data and behaviours to increase conversion rates, average order value, and repeat purchases.


• User Research & Ideation: Understand business needs, user experience and painpoints to generate ideas that enhance user experience on D2C platforms.


• Storytelling and Pitching: Use CX storytelling to pitch ideas to various stakeholders.


• UI design and Testing: Design intuitive and visually appealing interfaces for A/B tests that enhances the customer experience across all touchpoints.


• Personalization: Implement strategies like intelligent product recommendations, personalized best-seller lists, and dynamic content based on customer behaviour and data.


• Collaborate with Teams: Work closely with developers, marketing teams, and other stakeholders to ensure a cohesive and aligned customer experience.

Qualifications

• Bachelor’s degree in Design, Human-Computer Interaction, or a related field.


• 4 - 5 years of experience in customer experience design, CRO role, or a similar role.


• Preferred if candidates have experience in working on D2C ecommerce platforms.


• Strong portfolio showcasing experience in user research and interaction design.


• Proficiency with CRO tools (Insider platform) and analytics platforms (Adobe analytics) is a must as well as design tools such as Sketch, Figma, Adobe Creative Suite, and presentation tools.


• Excellent communication and collaboration skills.


• Strong analytical skills and attention to detail, capable of deciphering intricate data and offering practical recommendations. Ability to work in a fast-paced, agile environment.