Influencer Marketing Executive

HINOMI PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A prominent marketing agency in Singapore is seeking an Influencer Marketing Executive to shape and execute impactful influencer strategies across TikTok, Instagram, and YouTube. The ideal candidate should have proven experience in influencer marketing, excellent storytelling skills, and a deep understanding of social media dynamics. Join us to craft campaigns that resonate emotionally and perform commercially.

Qualifications

• Proven experience in influencer or social media marketing.
• Deep understanding of TikTok, Instagram, and YouTube storytelling formats.
• Strong creative instincts and storytelling sense.

Responsibilities

• Develop and execute influencer strategies that blend storytelling with performance.
• Identify creators who align with the brand’s voice.
• Negotiate and manage influencer partnerships.
• Plan and oversee influencer campaigns across platforms.
• Produce story-driven shortform content with creators.
• Analyze performance metrics for optimization.
• Compile performance reports with actionable insights.

Skills

Creative instincts

Storytelling sense

Excellent communication

Negotiation skills

Project management skills

Education

Bachelor's degree in Communications, Marketing, or Media Studies

Tools

Influencer marketing tools

Analytics tools

Job description

Job Summary

We’re looking for an Influencer Marketing Executive who doesn’t just watch content — they decode it. Someone who understands why a TikTok goes viral, why a YouTube story makes you stay till the end, and how great storytelling drives conversion.

You’ll help shape and execute influencer marketing strategies across TikTok, Instagram, and YouTube — building authentic creator partnerships and crafting campaigns that connect emotionally and perform commercially.

The ideal candidate is equal parts strategist and storyteller: obsessed with content, fluent in social culture, and always analyzing what makes audiences stop scrolling.

Key Responsibilities

Influencer Strategy & Collaboration

• Develop and execute influencer strategies that blend storytelling with performance.
• Identify creators who naturally align with the brand’s voice and narrative style.
• Negotiate and manage influencer partnerships, ensuring clear deliverables and creative freedom.

Campaign Management

• Plan and oversee influencer campaigns across TikTok, Instagram Reels, and YouTube.
• Work with creators to produce story-driven shortform content that feels native, not “ad-like.”
• Analyze performance metrics and continuously optimize for reach, engagement, and conversion.

Creative & Storytelling

• Partner with influencers to concept and script engaging stories that connect emotionally with viewers.
• Understand how shortform storytelling works — from hook to retention to payoff.
• Ensure all content reflects brand tone and drives measurable results.

Relationship Building

• Build long-term, trust-based relationships with creators and agencies.
• Act as the brand’s ambassador within the creator ecosystem — approachable, supportive, and creatively aligned.

Reporting & Insights

• Compile performance reports with actionable insights on content effectiveness and audience behavior.
• Use data to inform future storytelling and creator strategies.
• Stay ahead of social trends, platform algorithms, and emerging creator formats.

Qualifications

• Bachelor’s degree in Communications, Marketing, or Media Studies (preferred but not required).
• Proven experience in influencer or social media marketing.
• Deep understanding of TikTok, Instagram, and YouTube storytelling formats.
• Strong creative instincts and storytelling sense — you know how stories build emotion and convert.
• Excellent communication, negotiation, and project management skills.
• Proficiency in influencer marketing and analytics tools.

Bonus Points If You

• Can explain why certain TikTok trends work — and how to adapt them for brands.
• Have a YouTube feed full of creators, storytellers, and campaign breakdowns.
• Think in hooks, arcs, and retention curves.
• Understand that the best influencer content doesn’t just “go viral” — it tells a story that sells.