Influence-Led Creative Strategy Director

SECOND TALENT SG PTE. LTD.; Singapore; On-site; SGD 85,000 - 110,000; Full time

Job summary

A leading digital marketing agency in Singapore seeks a Creative Strategy Lead to architect and lead innovative campaigns. The ideal candidate will have 8–15 years of experience in creative strategy and a proven ability to integrate influencer marketing into compelling narratives. Responsibilities include developing strategies, mentoring teams, and maintaining cultural insight to enhance the agency's reputation in the industry.

Qualifications

• 8–15 years of experience in creative strategy, brand strategy, or integrated marketing.
• Experience in social-first or hybrid creative agencies.
• Proven record of successful campaigns with influencers central to the creative idea.

Responsibilities

• Architect and lead the agency's creative strategy function.
• Frame and define the creative strategy approach.
• Lead the development of influence-led ideas.
• Design and implement a comprehensive Creative Strategy framework.
• Mentor Account Managers and Curators.
• Maintain fluency in cultural and social trends.
• Deliver flagship campaigns to strengthen the agency’s external reputation.

Skills

Strategic Leadership

Creative Campaign Architecture

Storytelling

Presentation Skills

Cross-functional Leadership

Job description

A leading digital marketing agency in Singapore seeks a Creative Strategy Lead to architect and lead innovative campaigns. The ideal candidate will have 8–15 years of experience in creative strategy and a proven ability to integrate influencer marketing into compelling narratives. Responsibilities include developing strategies, mentoring teams, and maintaining cultural insight to enhance the agency's reputation in the industry.